SkySport: The Australian Open
Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Creatives: Rachel Jamieson, Genevieve Barnett, Joe Hawkins, Dave Brady
Group Account Director: Rose Thompson
Account Director: Danielle Richards
Account Executive: Brad Armstrong


21 comments
5/10
40 - love.
3/10
Reminds me of portfolio school. A classmate of mine made the exact same thing.
can someone explain this
not me. i'm lost as well.
There are loads of flies in Australia. Have you never seen those hats with corks dangling from them that keep the flies out of your face?
Hey is the spam filter gone or am I just making sense for change?
maybe ur ip is of a safe list after 1 'human' post..?
but i dont get the ad, why should w eknow there are a lot of flies.. i mean.. how should we know?
This ad tells me that they have nothing to do so they kill flies to pass their time.
I am explaining:
Austraila is a place with full of bogs and drains which smells too bad and lots of insects, flies rounding around....
So, when you play tennis, it is possible seeing dead flies and insects on your racket...
Thats the great (!) idea
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nice.. very nice
Really... !!!
Really... !!!
Ha ha! You'd have to have had lived in Melbourne to appreciate this one. The Australian Open is typically held in the summer. Unfortunately, it's also the season that sees the fly population bloom insanely. They are literally freakin' everywhere!
Ho ho! This is what you understand from advertising? Point of view? Advertise a concept, through negative specifications? Hmm may be you are right... Do i had to see ads that include accident photographs, dead bodies to appreciate car firms?
you are a genius...
I'd have to apologise. I really don't know what you're trying to get at. It looks like you're trying to insult me. But I'm not sure.
No i am not....
Misunderstanding!
Cool Stuff. Me likes.
nice idea, kak execution.
Haha... you're right. The art does suck. A second look at it, and I think maybe I shouldn't have scored it so high.