SkySport: The Australian Open

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Creatives: Rachel Jamieson, Genevieve Barnett, Joe Hawkins, Dave Brady
Group Account Director: Rose Thompson
Account Director: Danielle Richards
Account Executive: Brad Armstrong

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21 comments

Whitefang's picture
Whitefang
509 pencils

5/10

Guest's picture
Guest

40 - love.

Guest's picture
Guest

3/10

Guest's picture
Guest

Reminds me of portfolio school. A classmate of mine made the exact same thing.

Guest's picture
Guest

can someone explain this

sneakyhands's picture
sneakyhands
1857 pencils

not me. i'm lost as well.

bill_boonie's picture
bill_boonie
115 pencils

There are loads of flies in Australia. Have you never seen those hats with corks dangling from them that keep the flies out of your face?

bill_boonie's picture
bill_boonie
115 pencils

Hey is the spam filter gone or am I just making sense for change?

Guest's picture
Guest

maybe ur ip is of a safe list after 1 'human' post..?
but i dont get the ad, why should w eknow there are a lot of flies.. i mean.. how should we know?

Guest's picture
Guest

This ad tells me that they have nothing to do so they kill flies to pass their time.

hadrianapolis's picture
hadrianapolis
733 pencils

I am explaining:

Austraila is a place with full of bogs and drains which smells too bad and lots of insects, flies rounding around....

So, when you play tennis, it is possible seeing dead flies and insects on your racket...

Thats the great (!) idea

Guest's picture
Guest

Really... !!!

Guest's picture
Guest

Really... !!!

Schizzy's picture
Schizzy
205 pencils

Ha ha! You'd have to have had lived in Melbourne to appreciate this one. The Australian Open is typically held in the summer. Unfortunately, it's also the season that sees the fly population bloom insanely. They are literally freakin' everywhere!

hadrianapolis's picture
hadrianapolis
733 pencils

Ho ho! This is what you understand from advertising? Point of view? Advertise a concept, through negative specifications? Hmm may be you are right... Do i had to see ads that include accident photographs, dead bodies to appreciate car firms?

you are a genius...

Schizzy's picture
Schizzy
205 pencils

I'd have to apologise. I really don't know what you're trying to get at. It looks like you're trying to insult me. But I'm not sure.

hadrianapolis's picture
hadrianapolis
733 pencils

No i am not....

Misunderstanding!

Guest's picture
Guest

Cool Stuff. Me likes.

Guest's picture
Guest

nice idea, kak execution.

Schizzy's picture
Schizzy
205 pencils

Haha... you're right. The art does suck. A second look at it, and I think maybe I shouldn't have scored it so high.

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