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Picnic

Agency: 
Published/Aired: 
December 2011
Description: 
Advertising Agency: Wunderman, Santiago, Chile
Creative Director: Mauricio García
Art Director: Marcelo Moya Ochoa
Copywriter: Francisco González
Illustrator: Marcelo Moya Ochoa

Comments (12)

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Highest Rated

marano's picture
marano
Activity Score 348

Love it! All 3 are great!

morse's picture
morse
Activity Score 17364

Good simple idea and very nice illustrations.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hadrons's picture
Hadrons
Activity Score 6017

the beauty in simplicity

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
Activity Score 43337

I like the art.

Wordfruit's picture
Wordfruit
Activity Score 1023

This ad I think communicates the idea of 2 people in 2 different places talking to each other as if they're with each other.

The others I'm not sure they do that as well.

This one works because of the very different clothes = for different weather = different places.

The other 2 ads, I see people of different ethnicities, etc. And where I live it's not unusual to see people of different ethnicities communicating, so I don't see 2 different places in those other 2 ads.

andylefty's picture
andylefty
Activity Score 4535

Good point on the ethnicities aspect.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Okay.

The Jobless Writer
Will Think for Salary

arthor's picture
arthor
Activity Score 515

Theres are cute, but seriously. If you don't know what Skype it doesn't work.

shahidali's picture
shahidali
Activity Score 4069

this one i like

shahid

jponino's picture
jponino
Activity Score 601

the idea is good only on this one, moreover, for anyone who doesn't know skype, i'm not sure they'll get what is it for...
so, sorry i disagree these are good ads

Lazarus's picture
Lazarus
Activity Score 1536

Not for the average consumer. Average judge perhaps.

chrishcm's picture
chrishcm
Activity Score 8

Nice execution but there is no idea...

marano's picture
marano
Activity Score 348

Love it! All 3 are great!

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