Skype: Picnic

Advertising Agency: Wunderman, Santiago, Chile
Creative Director: Mauricio García
Art Director: Marcelo Moya Ochoa
Copywriter: Francisco González
Illustrator: Marcelo Moya Ochoa

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12 comments

morse's picture
morse
15671 pencils

Good simple idea and very nice illustrations.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hadrons's picture
Hadrons
5743 pencils

the beauty in simplicity

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
26978 pencils

I like the art.

Wordfruit's picture
Wordfruit
1023 pencils

This ad I think communicates the idea of 2 people in 2 different places talking to each other as if they're with each other.

The others I'm not sure they do that as well.

This one works because of the very different clothes = for different weather = different places.

The other 2 ads, I see people of different ethnicities, etc. And where I live it's not unusual to see people of different ethnicities communicating, so I don't see 2 different places in those other 2 ads.

andylefty's picture
andylefty
4533 pencils

Good point on the ethnicities aspect.

Roger Keynes's picture
Roger Keynes
5498 pencils

Okay.

Will Think for Salary

arthor's picture
arthor
515 pencils

Theres are cute, but seriously. If you don't know what Skype it doesn't work.

shahidali's picture
shahidali
4063 pencils

this one i like

shahid

jponino's picture
jponino
601 pencils

the idea is good only on this one, moreover, for anyone who doesn't know skype, i'm not sure they'll get what is it for...
so, sorry i disagree these are good ads

Lazarus's picture
Lazarus
1502 pencils

Not for the average consumer. Average judge perhaps.

chrishcm's picture
chrishcm
8 pencils

Nice execution but there is no idea...

marano's picture
marano
348 pencils

Love it! All 3 are great!

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