Skyguard Send4Help: Child

Skyguard Send4Help: Child
Average: 3 (25 votes)

Now there’s a better way to protect your loved ones
If you love them, protect them with Send4Help; the personal emergency service from Skyguard that you can access at the touch of a button. It’s like having a direct line to professional assistance and the emergency services, wherever and whenever you need it. Send4Help is suitable for every member of the family from children who are growing up fast, to independent elderly relatives or people with health concerns. Priceless peace of mind and 24/7 help, all for as little as £4.99 per month.

Advertising Agency: Delineo, Manchester, UK
Creative Director: Leigh Sheridan
Art Director: Leigh Sheridan
Copywriter: Phil Monks
Photographer: Guy Farrow
Published: June 2011

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12 comments

DiyaK's picture
6 pencils
DiyaKThursday, October 13, 2011 - 02:43

very cute... simple and effective

copyslipper's picture
17 pencils
copyslipperThursday, October 13, 2011 - 04:13

simillar to this one http://www.sitsite.com/app/PopUpAdvertising3.html

NicoCiego's picture
953 pencils
NicoCiegoThursday, October 13, 2011 - 05:39

yep. pretty much.

tirthomitro's picture
2258 pencils
tirthomitroThursday, October 13, 2011 - 05:58

guys, remember the TOYOTA "For overprotective parents" ad??

they showed me a picture & i laughed
dignity has never been photographed

DeaconDeath's picture
23 pencils
DeaconDeathThursday, October 13, 2011 - 07:10

Student idea.
Lazy art direction.
Lazy campaign.

http://catsthatlooklikepinupgirls.tumblr.com/

Me in Montreal's picture
60 pencils
Me in MontrealThursday, October 13, 2011 - 09:41

Wrapping people in protective bubbly plastic has been done before. And way better...

dean viii's picture
1596 pencils
dean viiiThursday, October 13, 2011 - 10:02

he whole bubblewrapping your kid was done by Toyota (I think Toyota) some years ago and was in Archive. And it was done 10 times better. This is just a bad layout with way too much copy. This looks like it's out of an 80s CA.

Taylormade's picture
418 pencils
TaylormadeThursday, October 13, 2011 - 11:59

"Now there's a better way" is possibly the laziest copy construct in advertising.

kleenex's picture
15924 pencils
kleenexThursday, October 13, 2011 - 12:30

I like it, but do not love it.

vidya.shankaran's picture
726 pencils
vidya.shankaranFriday, October 14, 2011 - 07:38

Copy is bang on!

www.wordsofbabel.blogspot.com

joelapompe's picture
2961 pencils
joelapompeFriday, October 14, 2011 - 07:57

Done to death!

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

Sarah80's picture
207 pencils
Sarah80Saturday, October 15, 2011 - 17:41

no please stop with pluriball!!!