Skyguard Send4Help: Child

Now there’s a better way to protect your loved ones
If you love them, protect them with Send4Help; the personal emergency service from Skyguard that you can access at the touch of a button. It’s like having a direct line to professional assistance and the emergency services, wherever and whenever you need it. Send4Help is suitable for every member of the family from children who are growing up fast, to independent elderly relatives or people with health concerns. Priceless peace of mind and 24/7 help, all for as little as £4.99 per month.

Advertising Agency: Delineo, Manchester, UK
Creative Director: Leigh Sheridan
Art Director: Leigh Sheridan
Copywriter: Phil Monks
Photographer: Guy Farrow
Published: June 2011

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12 comments

DiyaK's picture
DiyaK
6 pencils

very cute... simple and effective

copyslipper's picture
copyslipper
18 pencils
NicoCiego's picture
NicoCiego
1035 pencils

yep. pretty much.

tirthomitro's picture
tirthomitro
2722 pencils

guys, remember the TOYOTA "For overprotective parents" ad??

they showed me a picture & i laughed
dignity has never been photographed

DeaconDeath's picture
DeaconDeath
25 pencils

Student idea.
Lazy art direction.
Lazy campaign.

Me in Montreal's picture
Me in Montreal
60 pencils

Wrapping people in protective bubbly plastic has been done before. And way better...

dean viii's picture
dean viii
1676 pencils

he whole bubblewrapping your kid was done by Toyota (I think Toyota) some years ago and was in Archive. And it was done 10 times better. This is just a bad layout with way too much copy. This looks like it's out of an 80s CA.

Taylormade's picture
Taylormade
412 pencils

"Now there's a better way" is possibly the laziest copy construct in advertising.

kleenex's picture
kleenex
27266 pencils

I like it, but do not love it.

vidya.shankaran's picture
vidya.shankaran
724 pencils

Copy is bang on!

Sarah80's picture
Sarah80
207 pencils

no please stop with pluriball!!!

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