Sky TV: Miracles, Pique

Miracles happen only on Sky Sport.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Giorgio Cignoni
Copywriter: Federico Ghiso
Photographer / Post Producer: Joan Garrigosa

9 comments

Bill Me Now's picture
Bill Me Now
176 pencils

Bad, bad, bad. Looks like someones boss had an idea, and everyone was afraid to tell him how terrible it was. Not funny, not creative, not even making sense...

dean viii's picture
dean viii
1676 pencils

The religious theme has been done. Headline is weak. Contrived thought.

kleenex's picture
kleenex
34115 pencils

Did they have to do so many ad!s?!?!!?

Mike17's picture
Mike17
7 pencils

I think the right translation should have been "Only on Sky sports make miracles".

Login.'s picture
Login.
73 pencils

really bad

love neck's picture
love neck
50 pencils

nice art.

Bianconiglio's picture
Bianconiglio
406 pencils

nice art is not enough in adv

hoozn's picture
hoozn
353 pencils

Depends on the product. Afaik theres no viable alternative to Sky Sport in europe, so all they had to do was combining the brand name with some catchy artwork. Mission accomplished, since the artwork is indeed pretty nice.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Bianconiglio's picture
Bianconiglio
406 pencils

This is the poorest United campaign I have seen. C'mon guys

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