Sky TV: Chess
Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Gavin Siakimotu
Head of Art: Mike Davison
Designer: Cliff Li
Retoucher: Gordon Moir
Copywriter: Paul Hankinson
3d Artists: David Partridge, Ben McGrall, Ben Parry
Account Director: Danielle Richards


29 Comments
i dont know but i love it ;)
made me smile.
That's an interesting way to do it. Funny.
These are hilarious! Don't know if award show judges will appreciate it though...
jajajajajajajajajajajajajajajajajajajajajajajajajajajajajajajajaja
bwahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha hah
this is the best outa the 3
Of the three, this one is the best, imho.
Matt McKee Photography/Photo Illustration
http://www.mckeephotography.com
hahahaaha...
average idea, good 3d and cheap production...
Shutterstock images... no: 11000653
It's funny - yes. But it was done before. Not in advertising, in "Robot chicken" cartoon show.
Robots acting like humans? Wow what a fresh thought...Not!
Stupid ad, wasted production. If you like 3D, go do a movie.
Advertising is about IDEAS.
No, advertising is about selling your product to a target audience.
This does that in a funny and interesting way. 1st idea or not, it works.
jajajajjahahahha cool, i like it
Nice
Primerísima idea... pero excelente dirección de arte,
Wow predator has a tiny feet
i reckon these are pretty darn good.. simple clear funny and well executed.. very nice
It´s very fucking funny and it makes a point for the product. It´s not the most innovative thing to do but it makes people laugh so i would say it´s a winner. Hopefully the award judges will see it the same way.
I like it. But haven't we seen the same idea done for Alien v Predator in an award book? TV, Alien having a shower, predator turns on tap. Various other domestic A v P situations, not involving combat. This is anice way to take the same idea into print though.
jajajajajajajajajajaja
hahahahahahahahahahaha
yea I also like these
By the way can someone please help me - what does jajajaja mean??
dont know but its annoying.
German for yes.
German for yes.
Bollocks.
The film Sky was running was Alien vs Predator Requiem.
Not Alien vs Predator.
So this is just *sigh* another scam.
Veering away from violence even just for the ad. Interesting.
que sera sera
ja. now I know the meaning. thank you kid sir/madam :)
Excellent ad.
But I have to say there ar two errors in the chess set: 1) White side plays first, so Alien is wrong moving the first piece. And 2) The chessboard is placed in the wrong side, the right square of the first row of each player must be white.
Best regards
just to echo the previous comment----board is set up wrong....DOH! Seems they have a bit to learn after all..
Oh Boy, I love it! It's marvelous. But Shame on you, dont you know anything about chess..? Predator should begun the game not alien..
____________________
^V^ graphic evolution had just begun ^V^
Very nice direction. Art work superior. Tensity gives energy to the scene. Gets point across to audience very quickly.
Very cool!
excellent.