Sky: The most beautiful football, Vucinic

The most beautiful football is only in HD.

Advertising Agency: 1861united, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Aureliano Fontana, Giorgio Cignoni
Copywriter: Luca Beato, Federico Ghiso
Photographer: Andrea Melcangi
Published: July 2010

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23 comments

Guest's picture
Guest

The most beautiful... but here i see also the less beautiful. So?

Confused.

atb2005's picture
atb2005
13567 pencils

1861 United:

How about you do 10 more??

Hibon's picture
Hibon
3731 pencils

football is not beautiful ... only rugby !!!! this idea is just OK but too many boring print's, they all look the same.

Simple ideas are the best !

Billoughsby's picture
Billoughsby
5091 pencils

Logically, don't you see more of a "warts and all" presentation of everything in HD? So are they suggesting the left hand guy in this series is more HD-real, or the right hand guy?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Wordnerd's picture
Wordnerd
6662 pencils

you nailed it. hd isn't more beautiful - it's more details and better colours. this is stupid.

Guest's picture
Guest

It's advertising... not the true life

bloomonkey's picture
bloomonkey
99 pencils

some of the pics are funny but the concept is boring for me, sorry.

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

AdsofChina's picture
AdsofChina
99 pencils

Isn't 3D all the rage now anyway.
I like the idea, not very original though.

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Guest's picture
Guest

confused too

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Works really well cause it's such a large campaign, nearly every top team is represented in this campaign, it'll attract some fans =)

F.Abboud's picture
F.Abboud
218 pencils

Didn't like it; now since they did 10 executions, why not 11 and a special one with a coach! What about referees!! and shouldn't they add a special one for Sepp Blatter!

spacemanghandi's picture
spacemanghandi
156 pencils

followed by all wiewers on the stadion... and so on and on... why stopped at 10?

Guest's picture
Guest

Non l'avrei mandata a un sito internazionale...

Manola F.

Migzter13's picture
Migzter13
973 pencils

they spent too much on this bullshit..

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

keep working junior.

IRONWORKS's picture
IRONWORKS
222 pencils

Why so many?

Guest's picture
Guest

mirko torna e facce sogna'!

spacemanghandi's picture
spacemanghandi
156 pencils

no no no please. got the message at first ad. and it was confused. you want to say, without HD you se different - literally? c'mon

Hiperion's picture
Hiperion
3138 pencils

Migtzer13:
"Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots)."

And you are a master? Come on, this claim is bullshit too.

LeeHarvey's picture
LeeHarvey
3045 pencils

What a bunch of negative wankers here. I bet the campaign works like hell in Italy. It's always funny to see those arrogant Italian players made ugly. I like.

Guest's picture
Guest

I agree. I am italian and I think it's a good campaign.

m.guney's picture
m.guney
67 pencils

hmmm:)

gunner_mkd's picture
gunner_mkd
17 pencils

This is nice comercial i like the idea of comparing HD(to watch the real nice player) with normal stream (like to watch the uglier version of it)
Overall 8/10

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