SKY: The most beautiful football, Vucinic

The most beautiful football is only in HD.

Advertising Agency: 1861united, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Aureliano Fontana, Giorgio Cignoni
Copywriter: Luca Beato, Federico Ghiso
Photographer: Andrea Melcangi

July 2010


Guest's picture

The most beautiful... but here i see also the less beautiful. So?


atb2005's picture
13561 pencils

1861 United:

How about you do 10 more??

Hibon's picture
3734 pencils

football is not beautiful ... only rugby !!!! this idea is just OK but too many boring print's, they all look the same.

Simple ideas are the best !

Billoughsby's picture
5124 pencils

Logically, don't you see more of a "warts and all" presentation of everything in HD? So are they suggesting the left hand guy in this series is more HD-real, or the right hand guy?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Wordnerd's picture
6692 pencils

you nailed it. hd isn't more beautiful - it's more details and better colours. this is stupid.

Guest's picture

It's advertising... not the true life

bloomonkey's picture
99 pencils

some of the pics are funny but the concept is boring for me, sorry.

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

AdsofChina's picture
99 pencils

Isn't 3D all the rage now anyway.
I like the idea, not very original though.

Ads of China // 中国广告

Guest's picture

confused too

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Works really well cause it's such a large campaign, nearly every top team is represented in this campaign, it'll attract some fans =)

F.Abboud's picture
218 pencils

Didn't like it; now since they did 10 executions, why not 11 and a special one with a coach! What about referees!! and shouldn't they add a special one for Sepp Blatter!

spacemanghandi's picture
156 pencils

followed by all wiewers on the stadion... and so on and on... why stopped at 10?

Guest's picture

Non l'avrei mandata a un sito internazionale...

Manola F.

Migzter13's picture
973 pencils

they spent too much on this bullshit..

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

keep working junior.

IRONWORKS's picture
222 pencils

Why so many?

Guest's picture

mirko torna e facce sogna'!

spacemanghandi's picture
156 pencils

no no no please. got the message at first ad. and it was confused. you want to say, without HD you se different - literally? c'mon

Hiperion's picture
3138 pencils

"Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots)."

And you are a master? Come on, this claim is bullshit too.

LeeHarvey's picture
3045 pencils

What a bunch of negative wankers here. I bet the campaign works like hell in Italy. It's always funny to see those arrogant Italian players made ugly. I like.

Guest's picture

I agree. I am italian and I think it's a good campaign.

m.guney's picture
67 pencils


gunner_mkd's picture
17 pencils

This is nice comercial i like the idea of comparing HD(to watch the real nice player) with normal stream (like to watch the uglier version of it)
Overall 8/10

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