Sky: The most beautiful football, Cassano

The most beautiful football is only in HD.

Advertising Agency: 1861united, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Aureliano Fontana, Giorgio Cignoni
Copywriter: Luca Beato, Federico Ghiso
Photographer: Andrea Melcangi
Published: July 2010

5 comments

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

I think these are not similar enough though, only a few really work.

Guest's picture
Guest

The line tells me one thing (only the most beautiful football).
The visual shows me the exact conrary (beautiful and less beautiful football).

More logic please.

Guest's picture
Guest

Actually, you probably don't find them similar because you're not familiar with the faces. I can assure you that this campaign here in Italy is being very successful, as we are so used to seeing these players that we immediatly get the trick.

LeeHarvey's picture
LeeHarvey
3045 pencils

I bet it's successful, it's funny, nice pics, period!

Francesco1n's picture
Francesco1n
73 pencils

What do the ugly one has in the poket???

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