SKY TG24: Michelangelo
Football is nothing more than a big business.
When you have an opinion, are you sure it’s yours?
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Copywriter: Mario Esposito
Art Director: Massimo Verrone
Photographer: Jacopo Benassi
Post Production: Germano Finco
Published: March 2010


4 comments
next
------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net
I think i have seen a similar campaign for the economist. but i am not exactly sure. So i dont want to make any false acquisitions. Anyways a good concept.
And then GOD said...
Let there be creativity!!!
I so don't get these!
I wouldn't have used a kid.
It is normal for a kid not having an opinion.