SKY: Stadium

Spanish Soccer League. The whole world watches.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché
Art Buyer: Érika Sartini
Illustrator: Big Studios
Published: July 2008

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35 comments

Zemane's picture
Zemane
284 pencils

Nice illustration!

"Talent is luck. The important thing in life is courage."

yvzhn's picture
yvzhn
97 pencils

Kale arkası kasar.

Crisp One's picture
Crisp One
2007 pencils

this is actually good!

Pete2's picture
Pete2
714 pencils

It's nice, but a shame the art direction and typography is so heavy-handed.

RM's picture
RM
419 pencils

I reckon you could actually fit the whole world in that dome! Imagine the talent fee!

sparky's picture
sparky
454 pencils

cool.

jazarah's picture
jazarah
1262 pencils

amazing

drunk dave's picture
drunk dave
1064 pencils

Not much of a game to watch if you're at the top.

Prof's picture
Prof
1453 pencils

Really cool, kinda epic too :)

Quite really.

EscolaElisava's picture
EscolaElisava
106 pencils

drunk dave, r u an account trainee?

Barbara Agatha G.'s picture
Barbara Agatha G.
70 pencils

Well, I like it. But for another reason: are you guys familiar with Dante's inferno? It is supposed to roughly look like this.
I like the "epic" ( to quote prof) approach and the idea that this image just made the game happening in the "arena" a lot more gladiator-like.
Well done, I guess.

komeketo: I am an Account, was a trainee once. I think the account's approach is important too cause this website is called ads of the world, not creative insight. Ads are made for the general public, not only for awards.

drunk dave's picture
drunk dave
1064 pencils

Sarcasm dick wad. Pretty wanky idea, visually intreging, but no real message that fits the line, 'whole world'. Actually just a lot of people watching. Perhaps flags might have helped. And, no, not an account trainee, check Cannes website for more information.

sloppy4's picture
sloppy4
1496 pencils

you're right! i looked up drunk dave account trainee on the cannes site and nothing came up.

drunk dave's picture
drunk dave
1064 pencils

I looked up SB and it said retail guru. Congrats.

sloppy4's picture
sloppy4
1496 pencils

some days dd, i'd rather be folding t-shirts.

Nolan's picture
Nolan
189 pencils

very good!

Barbara Agatha G.'s picture
Barbara Agatha G.
70 pencils

Well, I like it. But for another reason: are you guys familiar with Dante's inferno? It is supposed to roughly look like this.
I like the "epic" ( to quote prof) approach and the idea that this image just made the game happening in the "arena" a lot more gladiator-like.
Well done, I guess.

komeketo: I am an Account, was a trainee once. I think the account's approach is important too cause this website is called ads of the world, not creative insight. Ads are made for the general public, not only for awards.

pixelart's picture
pixelart
27 pencils

why is everyone in the stadium so excited? there's not a single player on the pitch..

capywriter's picture
capywriter
5513 pencils

the wind makes the flags move, it's half time and the score is 4 - 4.

Leandro's picture
Leandro
117 pencils

GP for your comment!

b l o w's picture
b l o w
2 pencils

this is really cool

dhamorim's picture
dhamorim
449 pencils

Maracanã³³³³³³³

philippertl's picture
philippertl
656 pencils

very nice!

monicamexico's picture
monicamexico
830 pencils

Cool idea but the line is weak.

andré ™'s picture
andré ™
144 pencils

Really cool idea, but I'm sure it's missing some players on the field, 24 to be more exactly.

By the way spanish soccer sucks, brazilians rules the world of soccer.

Frits Harkema's picture
Frits Harkema
713 pencils

The whole world is watching ants play with a grain of sand.

Kateter's picture
Kateter
2020 pencils

please stop masturbating and make a comment.

Eiti's picture
Eiti
22 pencils

nice concept... it works.
typography and its colors are ugly though.

onestepahead's picture
onestepahead
97 pencils

the first time i saw the ad, i thought its a Harry Potter movie ad. (the Quidditch worldcup arena lookalike).
JK Rowling please take note ;-)

Adaddicted's picture
Adaddicted
3435 pencils

If it was a DONE BEFORE, wouldn't have a load of comments above.
I do not think the 'whole world' statement is true, but works...

withalltherespects

arvin's picture
arvin
341 pencils

very good

JHZS's picture
JHZS
43 pencils

Brazilian soccer rules! And its true its best players play in spanish soccer.

Kateter's picture
Kateter
2020 pencils

hmmmm.... I thought they play in Italy.

karaba's picture
karaba
112 pencils

what else ?

Najeeb Aasi's picture
Najeeb Aasi
7 pencils

Nice,..... But is that only Sports TV

Aasi

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