Sky Satellite tv: Comics, 4

The best comedy movies, only on Sky.

Advertising Agency: Red Cell, Milan, Italy
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Pino Rozzi, Roberto Battaglia
Photographer: Pierpaolo Ferrari

14 comments

Toro's picture
Toro
1029 pencils

Really nice idea that you get a 6pack laughing! But was it needed to show pizza, beer or snack to make a point about those people never having seen a gym in their life? That's a bit pushing it.

This one with the baby I don't get. Special comedy channel for babies?

chimie's picture
chimie
156 pencils

I agree. Even these objects make you think of the fact that TV makes you fat.
Plus: I think if you see only one creative it is not sure you get the message

theassailante's picture
theassailante
234 pencils

this is damn stupid man..

addyhoch10's picture
addyhoch10
2592 pencils

it's sky satellite, there are special kids and even baby chanels as far as i know.

about the snacks:
i'm quite sure the majority of sky sat watchers are couch potatoes (not offending anyone!)

sometimes, couch potatoes feel bad. because they've been sitting around and watching tv without having moved since their last trip to the fridge or toilet.
now this is the proof: you don't have to feel bad, just eat and drink what you want & as much as you want. you'll get your sixpack anyway - from laughing. the best and most comfortable way to work out one's potbelly... somewhat the perfect excuse for watching tv all day and night

Have Heart's picture
Have Heart
922 pencils

I like it!

quodavid's picture
quodavid
734 pencils

I think its perfect

esia's picture
esia
239 pencils

if i remember right, this work was shortlisted cannes 2004.

Akpede's picture
Akpede
46 pencils

I think the 6pack on the baby looks ugly

ellehcimeo's picture
ellehcimeo
3522 pencils

i do too. but when you look at all the others in this series, they are all pretty ugly looking abs.
too freaky on a baby though.

aj's picture
aj
168 pencils

honestly, the baby could've been avoided!
i thot til now the channel broadcasted funny movies for adult.
this little baby's gonna laugh at any thing that's gonna amuse him, why this channel necessarily?

chintan ruparel's picture
chintan ruparel
1516 pencils

hehehe...i love these

~ old habits die hard, older ones never do ~

marco's picture
marco
118 pencils

I have 3 questions about these ads:

1) Why is an Italian ad in English? ( Perché un'annuncio italiana è in inglese? )

2) If the baby is italian, why doesn't it have a unibrow?

3) Why is the same lady used twice?

addyhoch10's picture
addyhoch10
2592 pencils

1) for the juries??
2) agree, strange
3) is she? i'm not sure...

Toro's picture
Toro
1029 pencils

1) Or you say "una pubblicità italiana" or "un'annuncio italiano" but even then, the first option is better because "un'annuncio" is something else.

2) Where are you from? So a silly comment can be made about that.

3) To save budget?

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