March 2010

Sky tg 24’s editorial line has always been based on objectivity. It challenges us to reflect on whether our opinions are really ours or are imposed by the media. This is the concept the campaign is based on a series of people expressing an opinion that is very evidently not their own.

Print advertisment created by 1861 United, Italy for SKY, within the category: Media.

Dow Jones will rise in the next quarter.
When you have an opinion, are you sure it’s yours?

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Copywriter: Mario Esposito
Art Director: Massimo Verrone
Photographer: Jacopo Benassi
Post Production: Germano Finco

Comments (3)

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thedesignaddict's picture
Activity Score 5403

Easy to understand, and it's based on a clear human insight. Nice idea.

Tommy G.'s picture
Tommy G.
Activity Score 897

Good campaign, true and simple

Dzsoi's picture
Activity Score 8508

Excellent insight, clear execution, great headline.

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