Sky HD: Pixel destruction, Goalkeeper
Goodbye low definition
Advertising Agency: 1861united, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Illustrator: Xchanges
Post Production: German Finko
Published: November 2009
15 Comments
i want to HD goalkeeper :D... not Football pitch
I like it. Is simple and says what it has to say.
you get confused seeing it, dont like it.
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Alexandre Brito
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so so so many sports. why soccer?
life is a playground
"soccer", as the Americans call it, is THE sport back here :D
I like this. But perhaps could have been done in a different way
Why is there no HD-player with him? It doesn't work like this.
really good
It has already been done, I just can't recall who did it.
Not as strong as the other two, but good enough. And yes, football is THE sport here in Europe – especially in Italy.
my only complaint is that the goal looks very digital. why didn't they just take a picture of a real one???
In the quiet words of the Virgin Mary... Come again?
Great idea, but visually landed too short. Maybe the art director is not quite a sports fan. Think it lacks of passion and visual strength.
i totally agree with xcreativity...weak presentation and idea.
World's first soccer stadium with spot light :)
not that much clear...in this...but nice idea..