Sky Company Skydiving: Target, Bull

Bad luck never misses
Sky Company Parachuting
Jump with professionals

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Cicero Souza
Copywriter: Ricardo Porto
Illustrator: Techno Image
Published: December 2011

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6 comments

Hadrons's picture
Hadrons
5743 pencils

My fav.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

djspiralz's picture
djspiralz
491 pencils

if bad luck "never" misses... it even arrives when you "jump with professionals"

NicoCiego's picture
NicoCiego
1035 pencils

I like the series, I think it's smart but yes, as djspiralz says, there's a little headline glitch.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

eheh funny version. campaign ok for me.

mertos's picture
mertos
899 pencils

niceeee

marano's picture
marano
348 pencils

Doesn't this produce a negative association with sky diving in general? Its selling a service by bringing attention to negative implications via a negative tag line. no?

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