Sky Company Skydiving: Target, Bull
Bad luck never misses
Sky Company Parachuting
Jump with professionals
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Cicero Souza
Copywriter: Ricardo Porto
Illustrator: Techno Image
Published: December 2011



6 Comments
My fav.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
if bad luck "never" misses... it even arrives when you "jump with professionals"
I like the series, I think it's smart but yes, as djspiralz says, there's a little headline glitch.
eheh funny version. campaign ok for me.
http://www.mandarinoadv.com
niceeee
Doesn't this produce a negative association with sky diving in general? Its selling a service by bringing attention to negative implications via a negative tag line. no?