Comics, 4

Agency Network: 
January 2007

Print advertisment created by Red Cell, Italy for SKY, within the category: Media.

The best comedy movies, only on Sky.

Advertising Agency: Red Cell, Milan, Italy
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Pino Rozzi, Roberto Battaglia
Photographer: Pierpaolo Ferrari

Comments (14)

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Scam Detector's picture
Scam Detector
Activity Score 1048

Really nice idea that you get a 6pack laughing! But was it needed to show pizza, beer or snack to make a point about those people never having seen a gym in their life? That's a bit pushing it.

This one with the baby I don't get. Special comedy channel for babies?

chimie's picture
Activity Score 156

I agree. Even these objects make you think of the fact that TV makes you fat.
Plus: I think if you see only one creative it is not sure you get the message

theassailante's picture
Activity Score 234

this is damn stupid man..

addyhoch10's picture
Activity Score 2592

it's sky satellite, there are special kids and even baby chanels as far as i know.

about the snacks:
i'm quite sure the majority of sky sat watchers are couch potatoes (not offending anyone!)

sometimes, couch potatoes feel bad. because they've been sitting around and watching tv without having moved since their last trip to the fridge or toilet.
now this is the proof: you don't have to feel bad, just eat and drink what you want & as much as you want. you'll get your sixpack anyway - from laughing. the best and most comfortable way to work out one's potbelly... somewhat the perfect excuse for watching tv all day and night

Have Heart's picture
Have Heart
Activity Score 922

I like it!

quodavid's picture
Activity Score 734

I think its perfect

esia's picture
Activity Score 239

if i remember right, this work was shortlisted cannes 2004.

Let’s do something great together.

Akpede's picture
Activity Score 46

I think the 6pack on the baby looks ugly

ellehcimeo's picture
Activity Score 3516

i do too. but when you look at all the others in this series, they are all pretty ugly looking abs.
too freaky on a baby though.

aj's picture
Activity Score 168

honestly, the baby could've been avoided!
i thot til now the channel broadcasted funny movies for adult.
this little baby's gonna laugh at any thing that's gonna amuse him, why this channel necessarily?

chintan ruparel's picture
chintan ruparel
Activity Score 1516

hehehe...i love these

~ old habits die hard, older ones never do ~

marco's picture
Activity Score 118

I have 3 questions about these ads:

1) Why is an Italian ad in English? ( Perché un'annuncio italiana è in inglese? )

2) If the baby is italian, why doesn't it have a unibrow?

3) Why is the same lady used twice?

addyhoch10's picture
Activity Score 2592

1) for the juries??
2) agree, strange
3) is she? i'm not sure...

Scam Detector's picture
Scam Detector
Activity Score 1048

1) Or you say "una pubblicità italiana" or "un'annuncio italiano" but even then, the first option is better because "un'annuncio" is something else.

2) Where are you from? So a silly comment can be made about that.

3) To save budget?