SKY Cinema Classics: Rainbow, 4

The great classics in all their hues.

Advertising Agency: 1861 United, Milan, Italy
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Roberto Battaglia, Pino Rozzi
Photographer: Pierpaolo Ferrari

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16 comments

juliangray's picture
juliangray
987 pencils

why is this a campaing?

and the idea.. not very strong and also is almost forced.

Punch's picture
Punch
614 pencils

?????????????

?????????????????????????????

????????????????????????????????????

"??????????????????????????????????????????"

"no silencies lo que no sabes expresar".

addyhoch10's picture
addyhoch10
2592 pencils

this time i understood your comment.
and you know what? i agree with you.
cheers

Punch's picture
Punch
614 pencils

Thnxs

"no silencies lo que no sabes expresar".

Disco Munky's picture
Disco Munky
3900 pencils

Oye, esta vez no me preocupo lo que usted piensa.

Doin' it for the points

addyhoch10's picture
addyhoch10
2592 pencils

wenn ist das nunstück git und slotermeyer? ja! ... beiherhund das oder die flipperwaldt gersput!

gibilterra's picture
gibilterra
22 pencils

ci arrivi vicino ma non riesci mai completamente a capirla.
involuta.

Ha-ha's picture
Ha-ha
28 pencils

i don't like it.

Rainbow is a great cinema classic? Why 5 similar subjet?

Sir Edmund Adstein's picture
Sir Edmund Adstein
26 pencils

Mmmmm.... mmmmm Oh....i see
desaturated Rainbow..... 5 times?

There is no justification for 5 executions
that say exactly the same thing.

I like the photography.

jonathanrioux's picture
jonathanrioux
86 pencils

Weak campaign

mrtalented's picture
mrtalented
2175 pencils

yeah, why repeated same executions over and over? or there's something over the rainbows we missed?

if i see only this piece, i'll get only that the colours are gone from the rainbow and the water is nearly gone as well.

by the way, the logo is bigger than the waterfall/rainbow.

Toro's picture
Toro
1007 pencils

I nearly start appreciating Indian advertising after seeing all the disappointing Italian stuff on this site.

fersvax's picture
fersvax
1237 pencils

Italians should give up making campaigns. Just do pasta, not advertising.

FER.

Oz's picture
Oz
60 pencils

Somewhere over the rainbow there must be an idea. Keep looking for it guys!

Rog's picture
Rog
6094 pencils

Bring me a bucket.

>>>> That's not an ad. THIS is an ad.

Stigset's picture
Stigset
1456 pencils

Why are they hurting the ad world this way ? this ad is weak and no need for 5 different execution

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