Advertisement

Chess

Agency: 
Published/Aired: 
March 2009
10073
Description: 

Print advertisment created by DDB, New Zealand for SKY, within the category: Media.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Gavin Siakimotu
Head of Art: Mike Davison
Designer: Cliff Li
Retoucher: Gordon Moir
Copywriter: Paul Hankinson
3D Artists: David Partridge, Ben McGrall, Ben Parry
Account Director: Danielle Richards

Comments (29)

Log in or register to post comments

Highest Rated

manumartin5's picture
manumartin5
Activity Score 1196

excellent.

Guest's picture
Guest

i dont know but i love it ;)
made me smile.

adsrule's picture
adsrule
Activity Score 181

That's an interesting way to do it. Funny.

Schizzy's picture
Schizzy
Activity Score 203

These are hilarious! Don't know if award show judges will appreciate it though...

Guest's picture
Guest

jajajajajajajajajajajajajajajajajajajajajajajajajajajajajajajajaja
bwahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha hah

ninjak's picture
ninjak
Activity Score 76

this is the best outa the 3

mckeephoto's picture
mckeephoto
Activity Score 83

Of the three, this one is the best, imho.

Guest's picture
Guest

hahahaaha...

average idea, good 3d and cheap production...

Shutterstock images... no: 11000653

Primachenko's picture
Primachenko
Activity Score 53

It's funny - yes. But it was done before. Not in advertising, in "Robot chicken" cartoon show.

Guest's picture
Guest

Robots acting like humans? Wow what a fresh thought...Not!
Stupid ad, wasted production. If you like 3D, go do a movie.
Advertising is about IDEAS.

ricklongo's picture
ricklongo
Activity Score 1244

No, advertising is about selling your product to a target audience.

This does that in a funny and interesting way. 1st idea or not, it works.

ADcoke's picture
ADcoke
Activity Score 160

jajajajjahahahha cool, i like it

theinspector's picture
theinspector
Activity Score 121

Nice

Guest's picture
Guest

Primerísima idea... pero excelente dirección de arte,

Wow predator has a tiny feet

Guest's picture
Guest

i reckon these are pretty darn good.. simple clear funny and well executed.. very nice

Guest's picture
Guest

It´s very fucking funny and it makes a point for the product. It´s not the most innovative thing to do but it makes people laugh so i would say it´s a winner. Hopefully the award judges will see it the same way.

Guest's picture
Guest

I like it. But haven't we seen the same idea done for Alien v Predator in an award book? TV, Alien having a shower, predator turns on tap. Various other domestic A v P situations, not involving combat. This is anice way to take the same idea into print though.

Guest's picture
Guest

jajajajajajajajajajaja
hahahahahahahahahahaha
yea I also like these

By the way can someone please help me - what does jajajaja mean??

Guest's picture
Guest

dont know but its annoying.

Guest's picture
Guest

German for yes.

Guest's picture
Guest

German for yes.

Guest's picture
Guest

Bollocks.

The film Sky was running was Alien vs Predator Requiem.

Not Alien vs Predator.

So this is just *sigh* another scam.

samwanzer28's picture
samwanzer28
Activity Score 313

Veering away from violence even just for the ad. Interesting.

Guest's picture
Guest

ja. now I know the meaning. thank you kid sir/madam :)

Guest's picture
Guest

Excellent ad.

But I have to say there ar two errors in the chess set: 1) White side plays first, so Alien is wrong moving the first piece. And 2) The chessboard is placed in the wrong side, the right square of the first row of each player must be white.

Best regards

Guest's picture
Guest

just to echo the previous comment----board is set up wrong....DOH! Seems they have a bit to learn after all..

Draculina's picture
Draculina
Activity Score 8

Oh Boy, I love it! It's marvelous. But Shame on you, dont you know anything about chess..? Predator should begun the game not alien..

JAG's picture
JAG
Activity Score 166

Very nice direction. Art work superior. Tensity gives energy to the scene. Gets point across to audience very quickly.

Guest's picture
Guest

Very cool!

manumartin5's picture
manumartin5
Activity Score 1196

excellent.

Featured Content

Latest Collections

Advertisement