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Comments (19)

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Highest Rated

knight2hunt's picture
knight2hunt
Activity Score 139

forced salvador dali

restless_r's picture
restless_r
Activity Score 275

nice one ! remind me with ad for poison perfume

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

Creepy & contrived.

Beatboxer's picture
Beatboxer
Activity Score 1517

VERY GOOD!!!

bfrosty's picture
bfrosty
Activity Score 102

great art direction. where does this campaign go from here though?

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Lameeeee! Hope you guys have seen that Anti-smoking ambient by an agency in Mumbai, India....that is much better, world class!

x-men's picture
x-men
Activity Score 340

Like it.

Rog's picture
Rog
Activity Score 6082

Nope.
Using the skull metaphor is bad enough...
but the link between graduation and "goodbye".
Come on.

>>>> That's not an ad. THIS is an ad.

TopJeff's picture
TopJeff
Activity Score 479

I like this one. Given the topic, and the audience, they really do need something with some shock value, so I think this works.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

Rog's picture
Rog
Activity Score 6082

TopJeff, if you consider this 'shock' value...

>>>> That's not an ad. THIS is an ad.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

It's got a little shock value, but nothing compared to the MADD ad on here a long time ago, which had the girl all bloodied lying through the frame of her graduation photo, which was made to look like a windshield.

communicator's picture
communicator
Activity Score 28

Hail the art director!!!

Joe76's picture
Joe76
Activity Score 772

I think this is great.

brandsurgeon's picture
brandsurgeon
Activity Score 693

Shock value, yeah. But where's the shock when there's no immediate impact? was this field-tested?
---

Most times, worst enemies used to be best friends...

fauxjebus's picture
fauxjebus
Activity Score 498

OH MY GOD it looks like a skull!!!!!

How does this motivate anyone to not drink & drive?

Forced and weak.

Rog's picture
Rog
Activity Score 6082

Thank you, Jebus!

>>>> That's not an ad. THIS is an ad.

kyao888's picture
kyao888
Activity Score 127

Awesome!

-----------------------------
Preface Media, Inc.
Online Rich Media Solutions
URL: www.PrefaceMedia.com
Email: media@prefacemedia.com

Surly creative director's picture
Surly creative ...
Activity Score 140

Im wicked drunk right now, and typing from a car on my blackberry.

blacksmurf's picture
blacksmurf
Activity Score 200

if u want a great skull composing, look at "ruanda 1994" from lowe milan.
this is strange and forced art direction.

easy to say "art director".

knight2hunt's picture
knight2hunt
Activity Score 139

forced salvador dali

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