ARG's picture
12 pencils



roman-schwienbacher.com's picture
1021 pencils

the pool with the beer looks strange.
but the idea is better then the execution.

fractalrene's picture
1504 pencils

Five drunk guys in a little pool... I don't think so.

Maxwedge's picture
558 pencils

Clever concept, however at first glance looks like disgarded cans in pool, just dont know if it sells booze.
Can we see the all girl party one instead?

ars555's picture
16 pencils

I think that if they were real cans.. they will sink. Doesn't them?

copywriter.txt's picture
828 pencils

No. Call your buddies and make the test.

picturejockey's picture
658 pencils

I think they need to dig another pool where they will go and pee after drinking all this beer.


yudi's picture
255 pencils

What does the line say?

Bauducco's picture
297 pencils

The line is irrelevant. It´s the slogan of skol beer, an expression that would make no sense in English and has nothing to do with this specific ad.

It´s a cool ad, but I think it´s kinda "too smart". I´d stick to simple ideas to sell beer.

mapliopl's picture
146 pencils

the lamest thing about this ad is the fact there are only guys in a small pool, inevitably touching each other and the pool as well as the "ice cooler" pool are all square, while SKOL's tagline is all about being ROUND...

I've seen waaaaaaaaaaaaaaay better work from F/Nazca S&S done for them...

this one sucks...

pieter's picture
216 pencils

comes off as kind of gay .. not that theres anything wrong with it. but for a beer ad, doesn't work, unless its for schlitz gay. in which case whooooo!

no-ideas-original's picture
106 pencils

This just reminds me of how many of them you have to drink to get drunk! There like 2%! I think this is an idea Skol should steer clear of.

cp's picture
354 pencils

looks like dead fishes, and the other graphical elements like too many cans, etc makes this a little pale. anyway, I think it communicates how much these bunch of guys love their beer (Skol).

Paruku RabidLeroy's picture
Paruku RabidLeroy
112 pencils

Phht, really dumb ad...
might be improved with lots and lots of icecubes instead of water in the pool...
yep and throw in a coupla beer bottles.

Try harder, Skol.

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