Skoda Superb: Bats

Ultrasound parking. The Skoda Superb with park distance control.

Advertising Agency: Leagas Delaney Hamburg, Germany

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34 comments

Guest's picture
Guest

bad

Sara-Lee's picture
Sara-Lee
18 pencils

weird and very unclear.

j4son's picture
j4son
266 pencils

huh?

samwanzer28's picture
samwanzer28
313 pencils

Looks like the car hasn't been used for long time to have bats hanging on the rearview mirror. Doesn't make you think of the ultrasound.

Madibaman's picture
Madibaman
107 pencils

Hahaha... I never thought of it that way. That's funny. But yeah, I get where the idea's headed but somehow, it just falls short of effectively delivering the message. If you really have to use the bats, I'd rather have them hang off the back of the car (where the sensors are anyway) than off the rearview mirror.

AmigoInvisible's picture
AmigoInvisible
195 pencils

I like the bat metaphor because it goes seamlessly with the concept of "ultrasound-aided" parking, I am just not too sure this is the best way to show it.

chinaski's picture
chinaski
951 pencils

i agree.

Guest's picture
Guest

I agrees with "I like the bat metaphor because it goes seamlessly with the concept of "ultrasound-aided" parking, I am just not too sure this is the best way to show it."

ginu's picture
ginu
140 pencils

Can someone explain me this.... wotz the rol of bats here.....??

Guest's picture
Guest

I think bats can hear ultra sound. That's why bats are there.

Guest's picture
Guest

Not as good as other Skoda ads

Guest's picture
Guest

The fact it has ultrasound parking attracts bats? Come on... :)

Guest's picture
Guest

For me the idea is quite clear and valid.

It's so easy to sneer at something. Those people who don't see the link between bats and ultrasound maybe afflicted with an lack of intelligence.

Sara-Lee's picture
Sara-Lee
18 pencils

People, including me, are stupid and that's why the message needs to be more clear. It's as simple as that.

Guest's picture
Guest

You must be really stupid. That's for sure.

P/S do not read the economist ads!

Guest's picture
Guest

Its a simple ad.

Guest's picture
Guest

all guys are very jealous and arrogant. are you jvm-guys?

leagas is a very good agency.

i like this ad. its a very clear ad. some people would be better in a butchers shop and not in a agency...

pkz's picture
pkz
4 pencils

I like the concept of this ad. And it is clear for me at a glance. However I agree that there might be a better way of showing this.

P&K
Misme New Media
www.misme.pl

TRICKY's picture
TRICKY
3950 pencils

too easy

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

If you understand it, you'll like it

Temple's picture
Temple
10226 pencils

We smell ghost.

Dale's picture
Dale
370 pencils

Maybe I'm not watching enough of the National Geographic channel, but don't bats use echo location? Ultrasounds are for pregnant ladies. Maybe it's a translation error, but still. Those errors shouldn't happen if an agency wants to be taken seriously.

It's not a great idea and it's executed poorly. Bats hanging on the rearview mirror is creepy in the not good and memorable way.

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

It's not a great idea and it's executed poorly. Bats hanging on the rearview mirror is creepy in the not good and memorable way.

- The only thing more rare than a good ad is a good guest comment -

Who do you think you are to decide that?

Guest's picture
Guest

Shouldn't they be hanging off the bumper, for it to make even a little bit of sense?

Even if they were, I'd still hate it.

Guest's picture
Guest

Pls explian this ad its very unclear thought or here bats are symbolize for wat?????????????

FernandoFrangi's picture
FernandoFrangi
63 pencils

Bats are blind, they guide themselves by the sound.

Chapulin Colorado's picture
Chapulin Colorado
150 pencils

Batmóvil

- Un error se comete al equivocarse.

Guest's picture
Guest

It is very clear to me & I like it very much!

jayann's picture
jayann
8 pencils

I got the idea at first glance...and I like it overall!

Guest's picture
Guest

ddddddddddd gr8

FernandoFrangi's picture
FernandoFrangi
63 pencils

Execution could be better, the idea is not bad But, does a bounch of bats hanged from the mirror sells??

"WTF??? if a bat gets in my car i'd probably kill many people couse i'd panic" sais my girlfriends mother ATM....

Excuse her...

PERP's picture
PERP
433 pencils

It is so stupid it calls attention, the question here is attention from ho? Skoda buyers? Really?

.: look for the green giant on the label :.

Guest's picture
Guest

why so unrated , is a very good comparation , the bats sensors are very good

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