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Skoda Superb: Balloons

Skoda Superb: Balloons
Your rating: None Average: 5.3 (8 votes)

New Skoda Superb. Elegance is never empty.

Advertising Agency: Cayenne, Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Matteo Airoldi
Copywriter: Federico Bonriposi
Photographer: Davide Bodini
Digital Retouching/3D: Martin Rainone
Published: September 2008

14 Comments

Whitefang's picture 509 pencils

nicely shot bollocks

shades12's picture 12 pencils

agree with Whitefang all the way. What the hell does "Elegance is never empty"...might be a lost in translation thing, but my eyes do;t lie...What do the balloon people mean? aaargh!

To all Art Directors:
Please tell me te reason why most car shots have the wheels blurred as if they're moving when clearly the car is stationary?

Ramezani's picture 313 pencils

Hahahaha . thank you.

dico's picture 332 pencils

i dont get it

alvinpck's picture 1465 pencils

Are they talking about space?

...
http://alvinpck.deviantart.com/gallery/

perimosh's picture 24 pencils

Elegant but not empty.

;)

La mentira bien escrita suele ser corajuda.

karankal's picture 52 pencils

The balloon people are dressed up as elegant airheads while the solid Skoda is elegant because it is filled with what? Is it a super pumped up engine? A schamkertastic red hot gps sleek thing inside? A push to translate in any language button?

sneakyhands's picture 1871 pencils

must have forgotten that gas is a state of matter. elegance is never empty, okay, well strawberries are not a rooftop.

LeeHarvey's picture 3087 pencils

ROFL

Andy-B's picture 280 pencils

Why people?

esteb's picture 673 pencils

NEXT.
Immediately.

khomeino's picture 6 pencils

Can't say I really like this ad, but must tell that it's pretty straithforward to Italian eyes.
There is a way of saying that sounds something like "inflated balloon" that refers to people banging their drum, being 'full of themselves', but with little substance.

This said, nothing interesting.

kh.

miko1aj's picture 2712 pencils

Nice job. Good thought and solid exec. Thumb up.

Goblin's picture 409 pencils

no idea, at least a line doesn't say anything.
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