Skoda Superb: Balloons

Skoda Superb: Balloons

New Skoda Superb. Elegance is never empty.

Advertising Agency: Cayenne, Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Matteo Airoldi
Copywriter: Federico Bonriposi
Photographer: Davide Bodini
Digital Retouching/3D: Martin Rainone
Published: September 2008

Your rating: None Average: 5.6 (7 votes)

Comments

nicely shot bollocks

agree with Whitefang all the way. What the hell does "Elegance is never empty"...might be a lost in translation thing, but my eyes do;t lie...What do the balloon people mean? aaargh!

To all Art Directors:
Please tell me te reason why most car shots have the wheels blurred as if they're moving when clearly the car is stationary?

Hahahaha . thank you.

i dont get it

http://dgdico.com.ar/

alvinpck's picture

Are they talking about space?

...
http://alvinpck.deviantart.com/gallery/

Elegant but not empty.

;)

The balloon people are dressed up as elegant airheads while the solid Skoda is elegant because it is filled with what? Is it a super pumped up engine? A schamkertastic red hot gps sleek thing inside? A push to translate in any language button?

must have forgotten that gas is a state of matter. elegance is never empty, okay, well strawberries are not a rooftop.

LeeHarvey's picture

ROFL

Why people?

NEXT.
Immediately.

Can't say I really like this ad, but must tell that it's pretty straithforward to Italian eyes.
There is a way of saying that sounds something like "inflated balloon" that refers to people banging their drum, being 'full of themselves', but with little substance.

This said, nothing interesting.

kh.

Agree, not a gread ad, but makes sense to me.
The headline is no good, because as we see the people: elegance is often empty. Something like "Elegance doesn't need to be empty" would be better... or whatever.

miko1aj's picture

Nice job. Good thought and solid exec. Thumb up.

Goblin's picture

no idea, at least a line doesn't say anything.
________
www.multimedia-stock.com

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