Skoda Superb: Balloons

New Skoda Superb. Elegance is never empty.

Advertising Agency: Cayenne, Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Matteo Airoldi
Copywriter: Federico Bonriposi
Photographer: Davide Bodini
Digital Retouching/3D: Martin Rainone
Published: September 2008

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14 comments

Whitefang's picture
Whitefang
509 pencils

nicely shot bollocks

shades12's picture
shades12
12 pencils

agree with Whitefang all the way. What the hell does "Elegance is never empty"...might be a lost in translation thing, but my eyes do;t lie...What do the balloon people mean? aaargh!

To all Art Directors:
Please tell me te reason why most car shots have the wheels blurred as if they're moving when clearly the car is stationary?

Ramezani's picture
Ramezani
315 pencils

Hahahaha . thank you.

dico's picture
dico
332 pencils

i dont get it

alvinpck's picture
alvinpck
1467 pencils

Are they talking about space?

...
http://alvinpck.deviantart.com/gallery/

perimosh's picture
perimosh
24 pencils

Elegant but not empty.

;)

La mentira bien escrita suele ser corajuda.

karankal's picture
karankal
52 pencils

The balloon people are dressed up as elegant airheads while the solid Skoda is elegant because it is filled with what? Is it a super pumped up engine? A schamkertastic red hot gps sleek thing inside? A push to translate in any language button?

sneakyhands's picture
sneakyhands
1857 pencils

must have forgotten that gas is a state of matter. elegance is never empty, okay, well strawberries are not a rooftop.

LeeHarvey's picture
LeeHarvey
3045 pencils

ROFL

Andy-B's picture
Andy-B
280 pencils

Why people?

esteb's picture
esteb
673 pencils

NEXT.
Immediately.

khomeino's picture
khomeino
6 pencils

Can't say I really like this ad, but must tell that it's pretty straithforward to Italian eyes.
There is a way of saying that sounds something like "inflated balloon" that refers to people banging their drum, being 'full of themselves', but with little substance.

This said, nothing interesting.

kh.

miko1aj's picture
miko1aj
3097 pencils

Nice job. Good thought and solid exec. Thumb up.

Goblin's picture
Goblin
407 pencils

no idea, at least a line doesn't say anything.
________
www.multimedia-stock.com

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