Skoda: Stiletto heel

Get in and out safely thanks to automatic ambient lighting.
Ambient lighting under the door and exterior rear-view mirror means you’ll never unexpectedly step into a muddy puddle in your best shoes. It’s only one of the exceptional extras that make this ŠKODA limousine so unique. Like the fuel-efficient engine and green A-label. So your Superb is also remarkably clean. And don’t be taken aback if people suddenly start watching you. An automobile with this level of luxury just naturally attracts attention. Particularly when it is available from prices starting at 24.990,- The ŠKODA Superb, the limousine from ŠKODA.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Jakko Achterberg, Niels Westra
Art Director: Tibor van Ginkel
Copywriter: Thomas Reinhold
Photographer: Tim Mintiens
Art Buyer: Anita Hammer
Account Supervisor: Otto van der Harst
Advertiser's Supervisor: Peter van der Graaf, Tom van Kuyk
Account Manager: Emilie van Dijk, Maarten Posthumus
Image Manipulation: Jefta Arts / Pineapple Imaging
Published: October 2011

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16 comments

vote4pedro's picture
vote4pedro
4601 pencils

Not seeing the point of him wearing women's shoes. As for the execution, something looks off. Like it wasn't even shot. Looks like a photoshop comp.

morse's picture
morse
15590 pencils

I don't really understand the idea either.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Penn's picture
Penn
3 pencils

Great work!

vote4pedro's picture
vote4pedro
4601 pencils

I always love when a new member appears to give 10 stars to a bad ad.

jponino's picture
jponino
601 pencils

lmao :)

AliHamze's picture
AliHamze
27 pencils

What is it actually? is he wearing a women's shoe and he got embarrassed cuz the lights are showing that (which doesn't give a reason for him being wearing that red shoe) or is he hiding a lady under the steering and he got cought cuz of the lights?! (makes a bit of sense but so complicated and the shoe dimension doesn't work either..) Dunno what's happening.

Roger Keynes's picture
Roger Keynes
5498 pencils

Skoda needs to push the envelope a bit. This is fun. Cutes design idea. After all good heels aren't cheap! ;)

Will Think for Salary

Milan Solanki's picture
Milan Solanki
986 pencils

the copy doesn't elaborate the idea in the visual. if they have approved so big copy, why not spotlight the idea a bit..
: (

Glut's picture
Glut
3947 pencils

what?

atb2005's picture
atb2005
13567 pencils

I think this is bloody fantastic. The brief was create a print ad highlighting this feature called automatic ambient lighting. This is fun. It definitely made me smile. They could have come up with something totally boring. At the same, I am aware that a lot of straight men would balk at this. This is an ad that would appeal to women, gay men, and straight men with a sense of humor.

jponino's picture
jponino
601 pencils

ad not get in instant, especially for cars means failure

Alias's picture
Alias
80 pencils

All car ads look the same, this one stands out and is funny.

jujocd's picture
jujocd
759 pencils

something is missing!!

pneuburg's picture
pneuburg
251 pencils

The man in the car doesn't want to be noticed, ergo the ambient light, just enough light to see where you step. Door closes, light off . . . whew, nobody saw him. He could be a cross dresser or ?????

pjn

ardystic's picture
ardystic
6 pencils

i think it would have been better if the light was shining on something else like dog poop, gum, or a muddy puddle. something that you wouldn't want to step in. the man wearing heels doesn't do it for me, it's almost random.

JakeDaynes's picture
JakeDaynes
58 pencils

I believe they were going for the idea that with the lights, even he feels dainty.

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