March 2010

Advertising Agency: Leagas Delaney, Hamburg, Germany

The new Skoda Octavia RS. Your left foot will envy your right.

Creative Directors: Stefan Zschaler, Oliver Grandt, Willy Kaussen
Art Director: Petra Zarre
Copywriters: Petra Zarre, Lisa Maria Hartwich

Comments (18)

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Highest Rated

pkdhut's picture
Activity Score 6

Just loved it, brilliant way to target folks with adrenaline rush... :)

daniel ieraci's picture
daniel ieraci
Activity Score 333

Interesting insight.

Shubhra Aggarwal's picture
Shubhra Aggarwal
Activity Score 86

looks interesting.. caught my attention, instantly ..

however I dont quite get, why is the left foot the one lighting the match or the one with the honey pot or the one with the darts!? ..doesnt that mean, that the left foot is actually the reason why the right foot has become enviable! ..and if that is the case, then am sorry but... what's the point!???

Shawali's picture
Activity Score 8442

Because in Europe, except for the UK and Ireland, we drive on the right side of the road. The steering wheel being then on the left side of the car, the acceleration pedal is under the right feet.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

whatthefudge's picture
Activity Score 1266

The left foot wants to get rid of the right foot, cause it'll be having all the fun with pedalling to the metal. This ad would work even better if it was about Octavia RS getting VW's DSG 'box – then you would have no use at all of your lefty.

Hiperion's picture
Activity Score 3138

I dont like the art, but this is an subjective opinion.

i love the concept :)

silvi's picture
Activity Score 4172

Different. Interesting aproach.

Adaddicted's picture
Activity Score 3435

Yes to Stefan, no to Petra!


beingofageoldgrace's picture
Activity Score 353

okish idea, but def no good exec

Prime83's picture
Activity Score 497

a strangely interesting series

bknowlden's picture
Activity Score 3647

Great big idea, lost me on the execution.

michelangelo's picture
Activity Score 660

fresh new execution for a nice idea. I like it

Brain-Art's picture
Activity Score 1101

I like it. Nice Art

PERP's picture
Activity Score 433

hehe, cool ;)

.: look for the green giant on the label :.

Dzsoi's picture
Activity Score 8422

So good and fresh for car advertising. Hats off!

art one's picture
art one
Activity Score 70

it made me chuckle and i reckon the execution suits the concept. really nice work.

sush's picture
Activity Score 564

nice concept


rolling.stone's picture
Activity Score 2741

insight seems funny


~ Quite obviously, I have gathered no moss ! ~

pkdhut's picture
Activity Score 6

Just loved it, brilliant way to target folks with adrenaline rush... :)