Skoda: Rocket
The new Skoda Octavia RS. Your left foot will envy your right.
Advertising Agency: Leagas Delaney, Hamburg, Germany
Creative Directors: Stefan Zschaler, Oliver Grandt, Willy Kaussen
Art Director: Petra Zarre
Copywriters: Petra Zarre, Lisa Maria Hartwich
18 Comments
Interesting insight.
looks interesting.. caught my attention, instantly ..
however I dont quite get, why is the left foot the one lighting the match or the one with the honey pot or the one with the darts!? ..doesnt that mean, that the left foot is actually the reason why the right foot has become enviable! ..and if that is the case, then am sorry but... what's the point!???
Because in Europe, except for the UK and Ireland, we drive on the right side of the road. The steering wheel being then on the left side of the car, the acceleration pedal is under the right feet.
The left foot wants to get rid of the right foot, cause it'll be having all the fun with pedalling to the metal. This ad would work even better if it was about Octavia RS getting VW's DSG 'box – then you would have no use at all of your lefty.
I dont like the art, but this is an subjective opinion.
i love the concept :)
Different. Interesting aproach.
Yes to Stefan, no to Petra!
withalltherespects
okish idea, but def no good exec
a strangely interesting series
Great big idea, lost me on the execution.
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brandon
www.brandonknowlden.com
fresh new execution for a nice idea. I like it
I like it. Nice Art
hehe, cool ;)
.: look for the green giant on the label :.
So good and fresh for car advertising. Hats off!
it made me chuckle and i reckon the execution suits the concept. really nice work.
nice concept
sue
insight seems funny
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~ Quite obviously, I have gathered no moss ! ~
Just loved it, brilliant way to target folks with adrenaline rush... :)