Skoda: Rocket

The new Skoda Octavia RS. Your left foot will envy your right.

Advertising Agency: Leagas Delaney, Hamburg, Germany
Creative Directors: Stefan Zschaler, Oliver Grandt, Willy Kaussen
Art Director: Petra Zarre
Copywriters: Petra Zarre, Lisa Maria Hartwich

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daniel ieraci's picture
daniel ieraci
333 pencils

Interesting insight.

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

looks interesting.. caught my attention, instantly ..

however I dont quite get, why is the left foot the one lighting the match or the one with the honey pot or the one with the darts!? ..doesnt that mean, that the left foot is actually the reason why the right foot has become enviable! ..and if that is the case, then am sorry but... what's the point!???

Shawali's picture
8393 pencils

Because in Europe, except for the UK and Ireland, we drive on the right side of the road. The steering wheel being then on the left side of the car, the acceleration pedal is under the right feet.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

whatthefudge's picture
1268 pencils

The left foot wants to get rid of the right foot, cause it'll be having all the fun with pedalling to the metal. This ad would work even better if it was about Octavia RS getting VW's DSG 'box – then you would have no use at all of your lefty.

Hiperion's picture
3138 pencils

I dont like the art, but this is an subjective opinion.

i love the concept :)

silvi's picture
4172 pencils

Different. Interesting aproach.

Adaddicted's picture
3435 pencils

Yes to Stefan, no to Petra!


beingofageoldgrace's picture
335 pencils

okish idea, but def no good exec

Prime83's picture
497 pencils

a strangely interesting series

bknowlden's picture
3647 pencils

Great big idea, lost me on the execution.

michelangelo's picture
660 pencils

fresh new execution for a nice idea. I like it

Brain-Art's picture
1101 pencils

I like it. Nice Art

PERP's picture
433 pencils

hehe, cool ;)

.: look for the green giant on the label :.

Dzsoi's picture
5269 pencils

So good and fresh for car advertising. Hats off!

art one's picture
art one
70 pencils

it made me chuckle and i reckon the execution suits the concept. really nice work.

sush's picture
518 pencils

nice concept


rolling.stone's picture
2740 pencils

insight seems funny


~ Quite obviously, I have gathered no moss ! ~

pkdhut's picture
6 pencils

Just loved it, brilliant way to target folks with adrenaline rush... :)

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