Skoda: Pinball

Park without the BOING! Skoda Superb with Park Assist

Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavi Solé
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Ramon Serrano
Published: May 2009

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KESHAV's picture
149 pencils

good one

ek kanya's picture
ek kanya
814 pencils


am an advertising junkie | read my flog at

Adaddicted's picture
3435 pencils

they had fun doing the campaign.


pez's picture
1718 pencils

this one is better...

Wordnerd's picture
6662 pencils

this campaign is weak. they are just showing it's hard to park a car without touching anything. they don't show it's easy whith this car. i bet people don't even get it.

and "Park without the BOING!"? oh boy...

dreadboy's picture
413 pencils

I hear you mate, but then again it could be a campaign targeting women, because they are usually the ones that manage to park with boing/oh no/bang

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

lucdesaulniers's picture
1147 pencils

Not forced. Bumpers.. lol good

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