Park without the BOING! Skoda Superb with Park Assist
Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavi Solé
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Ramon Serrano
Published: May 2009
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8 Comments
good one
forced
am an advertising junkie | read my flog at http://www.desicreative.com/forum
they had fun doing the campaign.
withalltherespects
this one is better...
this campaign is weak. they are just showing it's hard to park a car without touching anything. they don't show it's easy whith this car. i bet people don't even get it.
and "Park without the BOING!"? oh boy...
I hear you mate, but then again it could be a campaign targeting women, because they are usually the ones that manage to park with boing/oh no/bang
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i can't even spell my name without 'ad'
Pinball + Cars = overused idea :
http://www.joelapompe.net/2007/10/27/pinball-comme-une-boule-de-flippe...
http://www.joelapompe.net/2007/10/27/pinball-comme-une-boule-de-flippe...
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Not forced. Bumpers.. lol good