Skoda: Owl

It’s not nature who should adapt. Skoda Auto. Disposing of old cars and car parts property.

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Pauline Kerleroux
Copywriters: Tereza Sverakova, Igor Paleta
Photographer: Goran Tacevski

February, 2010


ek kanya's picture
ek kanya
814 pencils

superb art. dont have the time to thnk what the concept was...

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ek kanya's picture
ek kanya
814 pencils

love the idea. glad skoda is doing this kind of stuff. wish more comapnies actually FELT this kid of stuff. way to go, guys at Leagas!

am an advertising junkie | read my flog at

hermotsura's picture
254 pencils

like the artwork, not sure if the message is strong enough: those chums look all too happy in all three executions...

in this particular one lighting is a bit off, it's basically coming from a bunch of directions: there's the "mysterious" shining through the trees (which they've pushed too far in my opinion), then there's the cheerful sunny sky (left) and then, yet again, the car (and especially the owl) is lit up from the front. make up your mind, will ye?

xcreativity's picture
2374 pencils

dont like the artwork, and the concept to be honest is basic

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CrackerJackWorks's picture
18114 pencils

totally disagree.

whatthefudge's picture
1266 pencils

CrackerJack is completely right. The art is outstanding.

kagzmainah's picture
631 pencils

its brilliant!

thedesignaddict's picture
5403 pencils

Excellent art & execution.

alexander_bickov's picture
3279 pencils

Lovely photography work

Matador's picture
4 pencils

very nicely done

ABcreatives's picture
32 pencils

Brilliant execution. Concept doesn't seem to be strong enough though!

sonyx's picture
45 pencils


Brain-Art's picture
1101 pencils

Like the idea

brandingworthspreading's picture
648 pencils

Brilliant execution. Great way to advertise the fact that they are disposing from old cars in a proper way.

Dzsoi's picture
8008 pencils

I guess it is not 'paroperly' or 'property' but 'properly'.

I am so fcking in love with the idea as well as with the art. This is an original, very strong message with the perfect line. 10/10.

jazzlgp's picture
49 pencils

muy buen arte, muy buena foto... el efecto de la luz, buenísimo

Jazz G.

dreamer_'s picture
161 pencils

Impecable direccin de arte.

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