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NCAP safety test

Published/Aired: 
October 2009
Description: 

Print advertisment created by Leagas Delaney, Germany for Skoda, within the category: Automotive.

The new Skoda Yeti. Winner of the EURO NCAP Safety Test.

Advertising Agency: Leagas Delaney Hamburg, Germany
Creative Directors: Oliver Grandt
Art Director: Oliver Grandt
Copywriters: Willy Kaussen, Jan Wiendieck
Illustrator: Michael Ohnrich
Graphic designer: Philipp Aukenthaler
Account Managers: Tjarko Horstmann, Meike Gangfuss, Annekatrin Seifert

Comments (12)

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Highest Rated

ffffffwhat's picture
ffffffwhat
Activity Score 261

Call me a naysayer or a nitpicker, but this ad makes no sense. It's not a good exaggeration. If your car could do this when impacting a concrete block, you'd be mush they could scrape off the intact interior. Crashed cars look so awful because the metal folds to slow down the impact, thus decreasing the impact on you. Maybe I'm being to literal.

Just my $ 0.02.

silvi's picture
silvi
Activity Score 4172

yea! That´s right. You can do it!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great idea!

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tamer samy's picture
tamer samy
Activity Score 681

simply clever..

zaina's picture
zaina
Activity Score 85

smart and direct design

kgeiger's picture
kgeiger
Activity Score 7313

Cayenne Milan take note. This is how it's done.

Guest's picture
Guest

It is not responsible, despite the good ad.

Guest's picture
Guest

Nice job. Well done.

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Love it!

SoCH_TO's picture
SoCH_TO
Activity Score 967

Nice !!

Live with Passion

rolling.stone's picture
rolling.stone
Activity Score 2741

good

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~ Quite obviously, I have gathered no moss ! ~

frahor's picture
frahor
Activity Score 14

Cool idea :-) (dispite of the fact every 5* car is a winner)

ffffffwhat's picture
ffffffwhat
Activity Score 261

Call me a naysayer or a nitpicker, but this ad makes no sense. It's not a good exaggeration. If your car could do this when impacting a concrete block, you'd be mush they could scrape off the intact interior. Crashed cars look so awful because the metal folds to slow down the impact, thus decreasing the impact on you. Maybe I'm being to literal.

Just my $ 0.02.

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