Skoda: Mountains

On dark and narrow lanes
being careful is your aim
make sure you've got lights
or with danger you'll fight
riding your bike is lots of fun
up and down hill, out in the sun
but always remember good riders take care
do everything safely and are always aware.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child's safety in your car, Skoda offers you ESP on all of its models.

Advertising Agency: Cayenne, Milan, Italy
Copywriter: Evelin Loprete
Art Director: Giorgio Tezza
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Illustrators: Giovanni Ballarotti, Marco Marella

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6 comments

Ad in Italy's picture
Ad in Italy
17 pencils

ok

harrison bruce's picture
harrison bruce
112 pencils

I'm not a linguist or anything but the copy appears to rhyme in Spanish and then inexplicably also rhymes in English. Very curious.

Ad in Italy's picture
Ad in Italy
17 pencils

is italian. The translation is not word to word, i think is write also in english... But i don't know why...

harrison bruce's picture
harrison bruce
112 pencils

My mistake. Italian.

Alistair C.'s picture
Alistair C.
692 pencils

the translation needs a little more work, but the idea is ok.

machoman's picture
machoman
40 pencils

CHILDISH, NOTHING ELSE

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