Monte Carlo, Knife

November 2010
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An international teaser poster campaign developed for dealers to use ahead of the 2011 Rallye Monte Carlo in order to create interest for the upcoming Special Edition Fabia Monte Carlo. The posters were also designed to act as giveaways during IRC events in which Skoda was participating.

You'd have to be crazy to drive through some neighborhoods of Monte Carlo after dark.

Advertising Agency: Leagas Delaney Praha, Prague, Czech Republic
Creative Directors: Hermann Waterkamp, Leonard Savage
Art Directors: Leonard Savage, Felipe Franco
Copywriter: Petr Cech
Illustrator: Mario Wagner
Photographer: Alex Rank

Comments (4)

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Nude Copy
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Please explain becuase I feel the idea is bit exagerated