Monte Carlo, Cloud

November 2010
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An international teaser poster campaign developed for dealers to use ahead of the 2011 Rallye Monte Carlo in order to create interest for the upcoming Special Edition Fabia Monte Carlo. The posters were also designed to act as giveaways during IRC events in which Skoda was participating.

At least once a year the conditions in beautiful Monte Carlo can become anything but.

Advertising Agency: Leagas Delaney Praha, Prague, Czech Republic
Creative Directors: Hermann Waterkamp, Leonard Savage
Art Directors: Leonard Savage, Felipe Franco
Copywriter: Petr Cech
Illustrator: Mario Wagner
Photographer: Alex Rank

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Nude Copy
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the dust cloud formed by the car running on the mountain covered the sun and thus made the scene dark. Am i right here?