Skoda: Mascot

You'll never pass by it again.
Skoda Octavia with Satellite Navigation Colombos System.

Advertising Agency: ROAD Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavier Solé
Photographer: Ramón Serrano
Published: April 2008

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9 comments

Davosk's picture
Davosk
4833 pencils

Nice idea and execution.

mrtalented's picture
mrtalented
2175 pencils

bad headline

krautland's picture
krautland
3225 pencils

I don't get it but I want to run that bear thing over, it's so damn cute.
anyone wanna explain this to me?

Sharp's picture
Sharp
216 pencils

When I first saw the visual I got a different take entirely. To me the visual reads like “when you’re done driving its like getting off a ride at a theme park/fair or something. To me it reads like it’s a fun vehicle to drive.

sold's picture
sold
3219 pencils

péssimo

but_why's picture
but_why
280 pencils

And the relevance of the bear is...? Maybe it's a Spanish thing.

Inverted's picture
Inverted
193 pencils

The bear is just a way to say that you will never NOT see the door you are looking for. I have worked as a delivery boy, and when you are driving around, very often you have trouble finding the actual number. So its not realy important that its a bear, its just a strong visual object that points at a door.

I like this and the other execution.

They could have gone for a huge red arrow like the ones taht are actualy on the GPS screen, but they choose not to be idiots and did it more fun.

Rog's picture
Rog
6094 pencils

yeah.

>>>> That's not an ad. THIS is an ad.

m í t i c o's picture
m í t i c o
676 pencils

ZZZZZZZZZZZZZZZZZZZZ...
Viva Honduras !!!

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