Skoda: Labyrinth

Skoda Scout with DX Nexus Navigation System.

Advertising Agency: ROAD Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavier Solé
Published: April 2008

14 comments

WeirdDog's picture
WeirdDog
209 pencils

Nice.

Davosk's picture
Davosk
4815 pencils

More like the problem than the benefit. This is messy.

Jimmie's picture
Jimmie
127 pencils

I guess the message is: a labyrinth is not a problem anymore, just pleasure.

muxa's picture
muxa
602 pencils

Totally agree.

lorem_ipsum's picture
lorem_ipsum
194 pencils

where is the start and were is the finish?
looks like, the steets are the walls not the other way round...
this navigation system makes me confused... is that the purpose of the ad?

krautland's picture
krautland
3220 pencils

this tells me what the problem is but not how skoda solves it. there is no explanation why skoda is "simply clever"...

Olafski001's picture
Olafski001
1193 pencils

they should have written a pay off like: Skoda Scout with DX Nexus Navigation System.
that would make it clear

KJP's picture
KJP
44 pencils

Wow wee, you're a good writer. You're hired

cheza's picture
cheza
100 pencils

Maybe if the pathway were cleared would this be more effective; This looks like you'll be lost using Skoda.

but_why's picture
but_why
280 pencils

It's just an obvious execution.

capywriter's picture
capywriter
5511 pencils

Is it a hobby to study ads, just to look for things you could criticize? It's indeed very obvious. There are so many ads that show you the actual problem. It's the product itself which is the solution, needs no more explanation. If you don't get that... well, I think you just don't get it...

Abra Cadabra's picture
Abra Cadabra
102 pencils

Sometimes by showing the problem, the solution is obvious. I think that's the case here.

Copykid's picture
Copykid
95 pencils

It sells the category of navigationsystems, not cars and certainly not a Skoda.

maventure's picture
maventure
9 pencils

This is a very odd coincidence. We had the same idea for BMW Motorrad, published at the beginning of April,
where a motorbike is the way to escape a city maze.

At the very same time BBH Brazil made a similar ad for a Renault with GPS.

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