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Human Cannonball

Agency: 
Published/Aired: 
May 2010
Description: 

Print advertisment created by Road, Spain for Skoda, within the category: Automotive.

New Skoda Superb Combi. More panoramic sunroof than ever before.

Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Marc Mallafré
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Garrigosa Studio

Comments (9)

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Highest Rated

AssassinX's picture
AssassinX
Activity Score 1329

I think this is the best one of the series.

Guest's picture
Guest

And without frontseats. not bad!

Shawali's picture
Shawali
Activity Score 8442

This is great!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

TommyO's picture
TommyO
Activity Score 1866

That's so funny! :-D

mattshepherd's picture
mattshepherd
Activity Score 7

I appreciate the quality of the ad, but when I'm looking to buy a car, "huge things can fall into your vehicle at any moment" isn't really the sales point that moves me towards purchase.

Creative Strategist, Lemieux Bédard

TommyO's picture
TommyO
Activity Score 1866

Do you always take ads so literally?

Dzsoi's picture
Dzsoi
Activity Score 8454

It indicates this sunroof is BIG. Now that would be the sales point. Not showing the sales point directly is called creative advertising.

Hibon's picture
Hibon
Activity Score 3736

This one is better.

Simple ideas are the best !

Adaddicted's picture
Adaddicted
Activity Score 3435

Indeed better!

withalltherespects

AssassinX's picture
AssassinX
Activity Score 1329

I think this is the best one of the series.

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