A long term campaign with objective to build the image of ŠKODA among Czech families with children. We turned the Czech republic into the land of elves. This platform would allow us to create content that could grow over time. The prints are hand made.
Advertising Agency: Leagas Delaney Prague, Czech republic
Creative Director: Tereza Sverakova
Art Directors: Lauren van Aswegen, Kristina Ambrozova, Jan Tomasek
Copywriter: Tereza Sverakova
Photographer: Marek Bartos