Skoda: Fairytales of the Czech republic, Water Elf

A long term campaign with objective to build the image of ŠKODA among Czech families with children. We turned the Czech republic into the land of elves. This platform would allow us to create content that could grow over time. The prints are hand made.

Advertising Agency: Leagas Delaney Prague, Czech republic
Creative Director: Tereza Sverakova
Art Directors: Lauren van Aswegen, Kristina Ambrozova, Jan Tomasek
Copywriter: Tereza Sverakova
Photographer: Marek Bartos
Published: 2011

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6 comments

vote4pedro's picture
vote4pedro
4601 pencils

Looked good in the thumbnail. Not so much once you click on it.

dbor's picture
dbor
1455 pencils

---We turned the Czech republic into the land of elves---
Are you nuts?

Wordfruit's picture
Wordfruit
1023 pencils

I don't see anything great here.

kleenex's picture
kleenex
28715 pencils

not great, but not awful.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

illustrations are nice but the ad not so much

F-16's picture
F-16
7 pencils

Beautifully crafted set of 3. Love all the details!

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