Skoda Fabia: Special, 4

Advertising Agency: Law & Kenneth, Mumbai, India
Executive Creative Director: Charles Victor
Creative Director / Art Director: Pritam Shettigar
Copywriter: Rishab Dave
Illustrator: Jabbar Shaikh
Photographer: Gautam Patki
Client Servicing: Jay Mehta
Published: January 2008

14 comments

LimitedTimeOffer's picture
LimitedTimeOffer
200 pencils

Nice artwork, but I must be missing something in translation here: "Because you're special" is about the worst, most hackneyed and lazy idea I can imagine.

Tinglow's picture
Tinglow
614 pencils

I totally agree. It is an over-used idea and seen a million times before. But the very cliche has been potrayed beautifully; thanks to the art. It's amazing! And it also is very relevant to the car's domestic market. I love it and I have seen it working.

conan o brien's picture
conan o brien
90 pencils

the concept sucks ass and balls.

MAINLY, because the whole "red carpet" execution has been done way too much and is not even that smart to begin with. However, i agree that the art direction is very nice.

vote4pedro's picture
vote4pedro
4601 pencils

whoever made this ad is special. in a "i ride the short bus to school" kind of way.

but_why's picture
but_why
280 pencils

ha - spot on.

jiahsisco's picture
jiahsisco
246 pencils

They should do a vanity plate one with "special" on it.

elgrecones's picture
elgrecones
323 pencils

"feeling special. standard feature..." lovely copy. right into it...

Garg0yle's picture
Garg0yle
144 pencils

This site is taking money to host ads!

That is the only plausable explanation for this travesty of an ad campaign.

iT-iS-i's picture
iT-iS-i
1721 pencils

They really are worse than the italians...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Rog's picture
Rog
6092 pencils

Here comes that curry again... :(

>>>> That's not an ad. THIS is an ad.

espi72's picture
espi72
75 pencils

really good job, but i think the size of the car is to big compare with the size of the person, that's the only thing...

Garg0yle's picture
Garg0yle
144 pencils

These ads are REGULAR run of the mill ads that are released in India. And not reflective of the really good work being done here. The creative team should be ashamed to upload this stuff here.

Guest's picture
Guest

the perspective of the picture is completly wrong. that car looks waaaaaayyy to big. look at the tire for example. it is twice as big as the yellow line on the carpet. that left guy's foot is like half a line

haldersubhasish9's picture
haldersubhasish9
39 pencils

...i spend 2lac for my beta..dekho kaysa ad banata hain.....

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