Skoda Fabia: Special, 4

Skoda Fabia: Special, 4
Average: 4 (14 votes)

Advertising Agency: Law & Kenneth, Mumbai, India
Executive Creative Director: Charles Victor
Creative Director / Art Director: Pritam Shettigar
Copywriter: Rishab Dave
Illustrator: Jabbar Shaikh
Photographer: Gautam Patki
Client Servicing: Jay Mehta
Published: January 2008

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14 comments

LimitedTimeOffer's picture
200 pencils
LimitedTimeOfferMonday, March 24, 2008 - 09:56

Nice artwork, but I must be missing something in translation here: "Because you're special" is about the worst, most hackneyed and lazy idea I can imagine.

Tinglow's picture
614 pencils
TinglowMonday, March 24, 2008 - 12:31

I totally agree. It is an over-used idea and seen a million times before. But the very cliche has been potrayed beautifully; thanks to the art. It's amazing! And it also is very relevant to the car's domestic market. I love it and I have seen it working.

conan o brien's picture
90 pencils
conan o brienMonday, March 24, 2008 - 13:05

the concept sucks ass and balls.

MAINLY, because the whole "red carpet" execution has been done way too much and is not even that smart to begin with. However, i agree that the art direction is very nice.

vote4pedro's picture
4641 pencils
vote4pedroMonday, March 24, 2008 - 13:07

whoever made this ad is special. in a "i ride the short bus to school" kind of way.

but_why's picture
280 pencils
but_whyMonday, March 24, 2008 - 20:01

ha - spot on.

jiahsisco's picture
246 pencils
jiahsiscoMonday, March 24, 2008 - 14:46

They should do a vanity plate one with "special" on it.

Jiah Sisco
www.mediadrink.com

elgrecones's picture
323 pencils
elgreconesTuesday, March 25, 2008 - 00:30

"feeling special. standard feature..." lovely copy. right into it...

Garg0yle's picture
144 pencils
Garg0yleTuesday, March 25, 2008 - 02:46

This site is taking money to host ads!

That is the only plausable explanation for this travesty of an ad campaign.

iT-iS-i's picture
1725 pencils
iT-iS-iTuesday, March 25, 2008 - 04:27

They really are worse than the italians...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Rog's picture
6108 pencils
RogTuesday, March 25, 2008 - 23:06

Here comes that curry again... :(

>>>> That's not an ad. THIS is an ad.

espi72's picture
75 pencils
espi72Wednesday, March 26, 2008 - 19:48

really good job, but i think the size of the car is to big compare with the size of the person, that's the only thing...

Garg0yle's picture
144 pencils
Garg0yleWednesday, April 2, 2008 - 01:49

These ads are REGULAR run of the mill ads that are released in India. And not reflective of the really good work being done here. The creative team should be ashamed to upload this stuff here.

Guest's picture
GuestThursday, March 12, 2009 - 21:52

the perspective of the picture is completly wrong. that car looks waaaaaayyy to big. look at the tire for example. it is twice as big as the yellow line on the carpet. that left guy's foot is like half a line

haldersubhasish9's picture
39 pencils
haldersubhasish9Monday, December 12, 2011 - 09:19

...i spend 2lac for my beta..dekho kaysa ad banata hain.....