Skoda Fabia: Monte Carlo, Knife
You'd have to be crazy to drive through some neighborhoods of Monte Carlo after dark.
An international teaser poster campaign developed for dealers to use ahead of the 2011 Rallye Monte Carlo in order to create interest for the upcoming Special Edition Fabia Monte Carlo. The posters were also designed to act as giveaways during IRC events in which Skoda was participating.
Advertising Agency: Leagas Delaney Praha, Prague, Czech Republic
Creative Directors: Hermann Waterkamp, Leonard Savage
Art Directors: Leonard Savage, Felipe Franco
Copywriter: Petr Cech
Illustrator: Mario Wagner
Photographer: Alex Rank
Published: November 2010