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Dynamite

Agency: 
Published/Aired: 
May 2009
Description: 

Park without the BOOM! Skoda Superb with Park Assist

Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavi Solé
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Ramon Serrano

Comments (13)

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Highest Rated

Guest's picture
Guest

For some reason this makes me want to park WITH boom Oo

rabbitz's picture
rabbitz
Activity Score 464

i like the PAC-MAN better

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

Wrong. Forced. Doesn't work

funky_frogii's picture
funky_frogii
Activity Score 2536

explain please

Infected by a virus called CREATIVE | "And ya I Love Everything"
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ek kanya's picture
ek kanya
Activity Score 814

too forced. obviously scam.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

LeeMoh's picture
LeeMoh
Activity Score 424

Very good job, Marc and Aitor :D

Still I would take it further by putting the car symbol (whatever it is) inside the park (between the enemies) every time without the first sentence of the copy.

Adaddicted's picture
Adaddicted
Activity Score 3435

going crazy.... wind up!

withalltherespects

Dzsoi's picture
Dzsoi
Activity Score 8304

I like cactuses most (best analogy), but still not a fan of that either.

dreadboy's picture
dreadboy
Activity Score 413

I guess minimal photography picturing bent bumpers and scratches on the trunk door would have worked better.

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angieraj's picture
angieraj
Activity Score 428

BING? BONG? OH NO? and POP?? This whole series is like a cartoon!

The imagery on this one is quite scary.

The ad and the message is interesting, to promote Park Assist this is a cool way but needs improvisation...big time.

Cognito Ergo Sum

perromalo's picture
perromalo
Activity Score 429

very graphic!!!

whitesun's picture
whitesun
Activity Score 6

boring

Guest's picture
Guest

Illustration is very impressive.

Guest's picture
Guest

For some reason this makes me want to park WITH boom Oo

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