Skoda: Dynamite

Park without the BOOM! Skoda Superb with Park Assist

Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavi Solé
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Ramon Serrano
Published: May 2009

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13 comments

rabbitz's picture
rabbitz
464 pencils

i like the PAC-MAN better

art.vs.commerce's picture
art.vs.commerce
566 pencils

Wrong. Forced. Doesn't work

funky_frogii's picture
funky_frogii
2538 pencils

explain please

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ek kanya's picture
ek kanya
814 pencils

too forced. obviously scam.

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LeeMoh's picture
LeeMoh
424 pencils

Very good job, Marc and Aitor :D

Still I would take it further by putting the car symbol (whatever it is) inside the park (between the enemies) every time without the first sentence of the copy.

Adaddicted's picture
Adaddicted
3435 pencils

going crazy.... wind up!

withalltherespects

Dzsoi's picture
Dzsoi
5269 pencils

I like cactuses most (best analogy), but still not a fan of that either.

dreadboy's picture
dreadboy
413 pencils

I guess minimal photography picturing bent bumpers and scratches on the trunk door would have worked better.

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angieraj's picture
angieraj
428 pencils

BING? BONG? OH NO? and POP?? This whole series is like a cartoon!

The imagery on this one is quite scary.

The ad and the message is interesting, to promote Park Assist this is a cool way but needs improvisation...big time.

Cognito Ergo Sum

perromalo's picture
perromalo
429 pencils

very graphic!!!

whitesun's picture
whitesun
6 pencils

boring

Guest's picture
Guest

Illustration is very impressive.

Guest's picture
Guest

For some reason this makes me want to park WITH boom Oo

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