Skoda: Dynamite
Park without the BOOM! Skoda Superb with Park Assist
Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavi Solé
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Ramon Serrano
Published: May 2009
13 comments
i like the PAC-MAN better
Wrong. Forced. Doesn't work
explain please
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too forced. obviously scam.
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Very good job, Marc and Aitor :D
Still I would take it further by putting the car symbol (whatever it is) inside the park (between the enemies) every time without the first sentence of the copy.
going crazy.... wind up!
withalltherespects
I like cactuses most (best analogy), but still not a fan of that either.
I guess minimal photography picturing bent bumpers and scratches on the trunk door would have worked better.
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i can't even spell my name without 'ad'
BING? BONG? OH NO? and POP?? This whole series is like a cartoon!
The imagery on this one is quite scary.
The ad and the message is interesting, to promote Park Assist this is a cool way but needs improvisation...big time.
Cognito Ergo Sum
very graphic!!!
boring
Illustration is very impressive.
For some reason this makes me want to park WITH boom Oo