Skoda: Donkey

Skoda Octavia RS Estate. 0 to 100 in 7.5 second.

Advertising Agency: DDB Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Viktor Arve, Simon Higby, Ted Harry Mellström
Copywriter: Martin Lundgren
Retouch: Johanna Karsten

January 2008


soulviamusic's picture
136 pencils

is skoda donkey???

nice gaijin's picture
nice gaijin
815 pencils

No, the art director is just a real ass.

michelangelo_of_ad's picture
408 pencils


He [Michelangelo] himself claimed to speak to no one, to "have no friends, and don't want any."

nitin456's picture
133 pencils

what is this soka is donkey

nitin456's picture
133 pencils

skoda is donkey

everartz's picture
7609 pencils

oh dear lord forgive the idiots for their mistakes.. oh dear god correct their dumb thinking to do better advertising in the future.. amen!!

| Everartz |

amsterdam73's picture
374 pencils

By saying skoda is a donkey, you're really saying a Skoda is more ugly than the rest...
(it's ugly but it gets you there (faster)).
Don't think that's a good way to sell cars.
I wouldn't buy one...

andrej dwin's picture
andrej dwin
937 pencils

or maybe you're just acknowledging that the customer isn't an idiot and that you know he thinks skoda isn't the greatest car on earth. and you're putting forward a good argument to change that perception.
I applaud this ad.
*the best skate/snow/surfing videos and pictures.
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Rajib's picture
369 pencils

can't believe this is for SKODA

devkarthik's picture
409 pencils


- kk

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

it's from sweden. perhaps it's from volvo, and they try to fuck skoda up with bad ads.

FlyingDogs's picture
968 pencils

hahahahahaahahah!!! Wouldn't that be fun!

Zeus's picture
906 pencils


wearmysocks's picture
1085 pencils

I see it more as a tongue in cheek look at themselves. Skoda obviously realize that they have a reputation for building damn ugly cars, and I think it's great that they can laugh at themselves and put an ad like this out. Kudos to them for approving this concept.

Energizer Bunny arrested, charged with battery.

Dalbir Singh's picture
Dalbir Singh
552 pencils


gnola's picture
35 pencils


Vernon Jeremy Muller's picture
Vernon Jeremy Muller
18 pencils

Are donkey's faster than race horses? I don't think so. They are certainly uglier! A rationale from the creator would be appreciated to clarify what exactly the message is here. Then again, the need for an explanation itself would mean that not many people (if any) would get this ad in the first place... Can't believe Skoda approved this... wearmysocks thinks its tongue-in-cheek, i think he should stick to wearing his own socks. This is terrible and should have been thrown out with last night's soggy korean dumplings!

wearmysocks's picture
1085 pencils

You know how I know that I'm right and you're wrong? This ad got made. Skoda DID approve this, and it IS a tongue-in-cheek look at themselves. If not that, then what the hell is the point?

Of course donkeys aren't faster than racehorses, but they are (I can't believe I need to spell this out!) saying that this is an ugly car which performs better and quicker than other much better looking cars.

Go drink some more coffee, or have a smoke or something. I hate it when people try throwing insults or disregarding someone else's opinion without a valid counter-argument.
Energizer Bunny arrested, charged with battery.

Energizer Bunny arrested, charged with battery.

Vernon Jeremy Muller's picture
Vernon Jeremy Muller
18 pencils

P.S. Maybe they meant the donkey from shrek... he certainly talks faster than a racehorse!

SebWeb's picture
2 pencils

For me it´s all clear.
the ad says: skoda has the image of an eastern car from a former socialist country. The donkey says, that skoda is non establishment and surprisingly good. It doesn´t refer to the ugliness of the car, it refers to how skoda is seen by the people and its really ironic.
i like it.
In germany there were similar ads for the skoda superb "luxury" car. The message of this ad was, that people who drive a skoda superb are just smarter because the get the same luxury for less money.

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Kniven's picture
30 pencils

Or maybe they just refers to a loading donkey that is fast. A fast car that can carry much and yet be fast.. Since the ad is for a Estate.. But what do I know..

Guest's picture

no, this animals is numbered, imagine it, each horse refer to a guy from the list:
Creative Director: Andreas Dahlqvist 6
Art Directors: Viktor Arve, Simon Higby, Ted Harry Mellström 4
Copywriter: Martin Lundgren 3
Retouch: Johanna Karsten 9
Match the numbers, and there is three or four hidden guys that has been working on that masterpiece to, cheers

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