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Skoda: Dog
You'll never pass by it again.
Skoda Octavia with Satellite Navigation Colombos System.
Advertising Agency: ROAD Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavier Solé
Photographer: Ramón Serrano
Published: April 2008
Comments
S-T-U-P-I-D
a bit confusing with the message but showing the odd stuff that makes you stop is a cool approach. I'm just not sure why would an odd thing have to be something weird that's not really associated with directions
Without navigation it might happen that you pass by your destination without even noticing (especially when all the houses look the same). Here your destination is house n°3 (or 5). The odd object draws your attention at the right moment > you realize you reached the address you were looking for. No such a big fan of the clown (making him aggressive won't draw your attention more when driving by, except when in Spain it's common to see clowns in the street, which I doubt). I prefer the mascot.
So, you're saying those are (clown, dog, mascot) nothing more than objects simply alerting you that you've just arrived at your destination? (Which I now realize you're right.) Then, I TOTALLY misunderstood the whole campaign!!! Now I understand why they're all pointing at the house (Including the dog here. It's an English "Pointer"!! Duh!)
Read my "clown" ad comment for how I misunderstood these ads...
still like it. >>>> That's not an ad. THIS is an ad.
i think this is not S-T-U-P-I-D campaing. I think is very different and intelligent point of view. MAYBE STUPID IF YOU DONT GET IT.
Skoda weed campaign 8))))
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artistic j pop http://i-portable.blogspot.com
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