Skoda: Daddy

When your dad drives the car
He¹s careful as can be
pays attention to the street
and all that he sees
when you cycle it's the same
being careful is your aim.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child's safety in your car, Skoda offers you ESP on all of its models.

Advertising Agency: Cayenne, Milan, Italy
Copywriter: Evelin Loprete
Art Director: Giorgio Tezza
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Illustrators: Giovanni Ballarotti, Marco Marella