April 2008

Print advertisment created by Road, Spain for Skoda, within the category: Automotive.

You'll never pass by it again.
Skoda Octavia with Satellite Navigation Colombos System.

Advertising Agency: ROAD Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavier Solé
Photographer: Ramón Serrano

Comments (12)

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sumsum's picture
Activity Score 615

it's an interesting twist...

campass's picture
Activity Score 120


FlyingDogs's picture
Activity Score 968

Me too!


campass's picture
Activity Score 120

i'm lost something?

Wordnerd's picture
Activity Score 6692

?? indeed

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

This execution makes the most sense in the campaign. And probably most appropriate and relevant to the audience. For people who need to get there on time, every time. Never missing their destination. (Starting to sound like a FedEx ad! But that's exactly the idea.)
I like the different visual problem-solution approach to this overly advertised product of late.

but_why's picture
Activity Score 280

This idea is SO bad. There's absolutely no relevance to a clown, a mascot, a weirdly coloured dog, unless they're icons from the Sat Nav.

topawers's picture
Activity Score 139


Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Oh. My. God!

I just read a couple of comments from the other two ads and realized that I was looking at this from a completely different angle!!

I thought the word "you" in the line was directed at the clown and not us, the audience. As in, you, Mister Birthday Paty Clown, will never again pass by another house and be late for that birthday party, like you've done so many times before (because you got lost on the way.)
When in fact, he's simply pointing at the house for "you" the audience, as a visual metaphor for the satellite navigation system. He's the neon sign that says "You're Here!"


No wonder the other two didn't make much sense for me... Wow!!
Am I too stupid or too brilliant? ; D

Wordnerd's picture
Activity Score 6692

so the idea would have been the same, if they used a big arrow, pointing at the house? but an arrow was to lame, so the creatives thought of this?? thanks for getting it. so this system is for morons, not able to look for the right house, when they have already reached the right street.. THAT's brilliantly stupid for me ;)

Rog's picture
Activity Score 6082

Great campaign <<< you are here.

>>>> That's not an ad. THIS is an ad.

capywriter's picture
Activity Score 5509

I just think you are stupid, in a brilliant way...

Just kidding ;) It happened to me before, getting an ad all wrong and realizing it after reading other comments. Which is good...

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