Skoda: Clown

You'll never pass by it again.
Skoda Octavia with Satellite Navigation Colombos System.

Advertising Agency: ROAD Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavier Solé
Photographer: Ramón Serrano
Published: April 2008

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12 comments

sumsum's picture
sumsum
615 pencils

it's an interesting twist...

campass's picture
campass
120 pencils

??

FlyingDogs's picture
FlyingDogs
968 pencils

Me too!

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campass's picture
campass
120 pencils

i'm lost something?

Wordnerd's picture
Wordnerd
6662 pencils

?? indeed

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

This execution makes the most sense in the campaign. And probably most appropriate and relevant to the audience. For people who need to get there on time, every time. Never missing their destination. (Starting to sound like a FedEx ad! But that's exactly the idea.)
I like the different visual problem-solution approach to this overly advertised product of late.

but_why's picture
but_why
280 pencils

This idea is SO bad. There's absolutely no relevance to a clown, a mascot, a weirdly coloured dog, unless they're icons from the Sat Nav.

topawers's picture
topawers
139 pencils

Contrived.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Oh. My. God!

I just read a couple of comments from the other two ads and realized that I was looking at this from a completely different angle!!

I thought the word "you" in the line was directed at the clown and not us, the audience. As in, you, Mister Birthday Paty Clown, will never again pass by another house and be late for that birthday party, like you've done so many times before (because you got lost on the way.)
When in fact, he's simply pointing at the house for "you" the audience, as a visual metaphor for the satellite navigation system. He's the neon sign that says "You're Here!"

Duh!

No wonder the other two didn't make much sense for me... Wow!!
Am I too stupid or too brilliant? ; D

Wordnerd's picture
Wordnerd
6662 pencils

so the idea would have been the same, if they used a big arrow, pointing at the house? but an arrow was to lame, so the creatives thought of this?? thanks for getting it. so this system is for morons, not able to look for the right house, when they have already reached the right street.. THAT's brilliantly stupid for me ;)

Rog's picture
Rog
6094 pencils

Great campaign <<< you are here.

>>>> That's not an ad. THIS is an ad.

capywriter's picture
capywriter
5511 pencils

I just think you are stupid, in a brilliant way...

Just kidding ;) It happened to me before, getting an ad all wrong and realizing it after reading other comments. Which is good...

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