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Skoda: Clown
You'll never pass by it again.
Skoda Octavia with Satellite Navigation Colombos System.
Advertising Agency: ROAD Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavier Solé
Photographer: Ramón Serrano
Published: April 2008
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Comments
it's an interesting twist...
??
Me too!
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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
i'm lost something?
?? indeed
This execution makes the most sense in the campaign. And probably most appropriate and relevant to the audience. For people who need to get there on time, every time. Never missing their destination. (Starting to sound like a FedEx ad! But that's exactly the idea.)
I like the different visual problem-solution approach to this overly advertised product of late.
This idea is SO bad. There's absolutely no relevance to a clown, a mascot, a weirdly coloured dog, unless they're icons from the Sat Nav.
Contrived.
Oh. My. God!
I just read a couple of comments from the other two ads and realized that I was looking at this from a completely different angle!!
I thought the word "you" in the line was directed at the clown and not us, the audience. As in, you, Mister Birthday Paty Clown, will never again pass by another house and be late for that birthday party, like you've done so many times before (because you got lost on the way.)
When in fact, he's simply pointing at the house for "you" the audience, as a visual metaphor for the satellite navigation system. He's the neon sign that says "You're Here!"
Duh!
No wonder the other two didn't make much sense for me... Wow!!
Am I too stupid or too brilliant? ; D
so the idea would have been the same, if they used a big arrow, pointing at the house? but an arrow was to lame, so the creatives thought of this?? thanks for getting it. so this system is for morons, not able to look for the right house, when they have already reached the right street.. THAT's brilliantly stupid for me ;)
Great campaign <<< you are here.
>>>> That's not an ad. THIS is an ad.
I just think you are stupid, in a brilliant way...
Just kidding ;) It happened to me before, getting an ad all wrong and realizing it after reading other comments. Which is good...
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