Cycle, cycle, ride your bicycle
Go to the beach and eat an icicle
A smile on your face, you cycle with grace
but when a steep hill makes you feel ill
bike ever so slowly cause
smart cycling's a passion not just a fashion
and always remember it's also a mission.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child's safety in your car, Skoda offers you ESP on all of its models.
Advertising Agency: Cayenne, Milan, Italy
Copywriter: Evelin Loprete
Art Director: Giorgio Tezza
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Illustrators: Giovanni Ballarotti, Marco Marella