Skoda Auto: Skydiver
New Skoda Superb Combi. More panoramic sunroof than ever before.
Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Marc Mallafré
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Garrigosa Studio
Published: May 2010


10 Comments
I appreciate the aesthetic, but HUGE THINGS CAN FALL INTO YOUR CAR AT ANY MOMENT is not necessarily a selling point for me when I'm looking for an automobile.
I appreciate the aesthetic, but HUGE THINGS CAN FALL INTO YOUR CAR AT ANY MOMENT is not a sales point for me when I'm looking for an automobile.
I like the concept of stuff falling from the sky. Very funny series.
That's me!
http://blog.tapuz.co.il/wranger
interesting!But if in China,clients won't accept this。——we want our products in the picture!very big!
Guest I appreciate your comment but do you have to make it twice here and again for their other ad. Oh yeah, and its meant to be funny...
Shouldn't the parachute be on top of him, not underneath?
Good catch.
I hate this art..
It´s so superficial...
¿Qué moda es esa de tratar todas las fotos hasta que parezcan un cuadro hiperrealista mal realizado más que una foto? ¿Es realmente necesaria?
La idea megusta, pero el arte me agobia y me atosiga.
done! and bad photoshop!
saul s.
I must admit that I've seen a lot of cars that were in serious accidents here at the Las Vegas auto body, but I've never seen one that was in a skydiving accident before. The parachute you used looks really old, how were you able to find it?