Skoda Auto: Owl
It’s not nature who should adapt. Skoda Auto. Disposing of old cars and car parts property.
Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Pauline Kerleroux
Copywriters: Tereza Sverakova, Igor Paleta
Photographer: Goran Tacevski
17 Comments
superb art. dont have the time to thnk what the concept was...
am an advertising junkie | read my flog at http://www.desicreative.com/forum
love the idea. glad skoda is doing this kind of stuff. wish more comapnies actually FELT this kid of stuff. way to go, guys at Leagas!
am an advertising junkie | read my flog at http://www.desicreative.com/forum
like the artwork, not sure if the message is strong enough: those chums look all too happy in all three executions...
in this particular one lighting is a bit off, it's basically coming from a bunch of directions: there's the "mysterious" shining through the trees (which they've pushed too far in my opinion), then there's the cheerful sunny sky (left) and then, yet again, the car (and especially the owl) is lit up from the front. make up your mind, will ye?
In the quiet words of the Virgin Mary... Come again?
dont like the artwork, and the concept to be honest is basic
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Alexandre Brito
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totally disagree.
CrackerJack is completely right. The art is outstanding.
its brilliant!
Excellent art & execution.
Lovely photography work
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
very nicely done
Brilliant execution. Concept doesn't seem to be strong enough though!
lovely!
Like the idea
Brilliant execution. Great way to advertise the fact that they are disposing from old cars in a proper way.
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I guess it is not 'paroperly' or 'property' but 'properly'.
I am so fcking in love with the idea as well as with the art. This is an original, very strong message with the perfect line. 10/10.
muy buen arte, muy buena foto... el efecto de la luz, buenísimo
Jazz G.
Impecable direccin de arte.