Skoda Auto: Human Cannonball

New Skoda Superb Combi. More panoramic sunroof than ever before.

Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Marc Mallafré
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Garrigosa Studio
Published: May 2010

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9 comments

Guest's picture
Guest

And without frontseats. not bad!

Shawali's picture
Shawali
8325 pencils

This is great!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

TommyO's picture
TommyO
1866 pencils

That's so funny! :-D

mattshepherd's picture
mattshepherd
7 pencils

I appreciate the quality of the ad, but when I'm looking to buy a car, "huge things can fall into your vehicle at any moment" isn't really the sales point that moves me towards purchase.

Creative Strategist, Lemieux Bédard

TommyO's picture
TommyO
1866 pencils

Do you always take ads so literally?

Dzsoi's picture
Dzsoi
5114 pencils

It indicates this sunroof is BIG. Now that would be the sales point. Not showing the sales point directly is called creative advertising.

Hibon's picture
Hibon
3731 pencils

This one is better.

Simple ideas are the best !

Adaddicted's picture
Adaddicted
3435 pencils

Indeed better!

withalltherespects

AssassinX's picture
AssassinX
1329 pencils

I think this is the best one of the series.

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