Skoda Auto: Human Cannonball
New Skoda Superb Combi. More panoramic sunroof than ever before.
Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Marc Mallafré
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Garrigosa Studio
Published: May 2010
9 Comments
And without frontseats. not bad!
This is great!
That's so funny! :-D
That's me!
http://blog.tapuz.co.il/wranger
I appreciate the quality of the ad, but when I'm looking to buy a car, "huge things can fall into your vehicle at any moment" isn't really the sales point that moves me towards purchase.
Creative Strategist, Lemieux Bédard
Do you always take ads so literally?
That's me!
http://blog.tapuz.co.il/wranger
It indicates this sunroof is BIG. Now that would be the sales point. Not showing the sales point directly is called creative advertising.
This one is better.
Simple ideas are the best !
Indeed better!
withalltherespects
I think this is the best one of the series.