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Skoda Auto: Human Cannonball

Skoda Auto: Human Cannonball
Your rating: None Average: 6.3 (29 votes)

New Skoda Superb Combi. More panoramic sunroof than ever before.

Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Marc Mallafré
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Garrigosa Studio
Published: May 2010

9 Comments

Guest's picture
2

And without frontseats. not bad!

Shawali's picture 5441 pencils

This is great!

TommyO's picture 1878 pencils

That's so funny! :-D

mattshepherd's picture 7 pencils

I appreciate the quality of the ad, but when I'm looking to buy a car, "huge things can fall into your vehicle at any moment" isn't really the sales point that moves me towards purchase.

Creative Strategist, Lemieux Bédard

TommyO's picture 1878 pencils

Do you always take ads so literally?

Dzsoi's picture 4985 pencils

It indicates this sunroof is BIG. Now that would be the sales point. Not showing the sales point directly is called creative advertising.

Hibon's picture 3612 pencils
5

This one is better.

Simple ideas are the best !

Adaddicted's picture 3417 pencils
4

Indeed better!

withalltherespects

AssassinX's picture 1347 pencils
7

I think this is the best one of the series.

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