Skoda Auto: Climber

New Skoda Superb Combi. More panoramic sunroof than ever before.

Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Marc Mallafré
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Garrigosa Studio
Published: May 2010


TommyO's picture
1866 pencils

That's a little off, I'm afraid. You may see the car near a building where people clean the windows, but not so close to a mountain where people climb.

Guest's picture

im sorry, i dont understand what is the relation between a car and something that falls of the sky, is not even an insight; for me is a forced situation, but if you can explain me, maybe i'll catch the idea.

Hibon's picture
3736 pencils

Forced...very forced.

Simple ideas are the best !

pdabhinav's picture
100 pencils

i like it

Guest's picture

fantastic idea. Whats so hard to understand??? The sunroof is so panoramic, or rather wide, that it'll allow more than just the sun and the breeze to get in. So here they show a climber who falls right into the.... shit its so obvious cant u understand???

Beamen's picture
227 pencils

Bondage? ^^

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