Skoda: Aida

Skoda: Aida

Skoda. Sponsor of the Aida and the whole Areniano Festival.

Advertising Agency: Cayenne Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Andrea Gasparotti
Copywriter: Giacomo Sebregondi

Your rating: None Average: 4.2 (11 votes)

Comments

Submitted by esteb on Fri, 2008-06-27 09:32.

Don't get it

Submitted by shrrr on Fri, 2008-06-27 10:04.

me neither :|

Mezooo's picture
Submitted by Mezooo on Fri, 2008-06-27 10:30.

the skoda logo is hidden between the hieroglyphics... (for those who didn't get it)

really really bad ad!

doesn't put any value to the brand! hope it wasn't published...

Submitted by sloppy4 on Fri, 2008-06-27 11:03.

simply unclever

Submitted by edtv on Fri, 2008-06-27 13:34.

yeah, second column. But for me - SG1 :))))

Submitted by shrrr on Fri, 2008-06-27 18:45.

pfffffffff

kbahey's picture
Submitted by kbahey on Sat, 2008-06-28 15:27.

Perhaps the connection, is that Aida is an opera about an Ethiopian princess that was captured by the Egyptian and made into a slave. The opera was commission by the Khedive, ruler of Egypt in the last half of the 1800s.

Hence the Egyptian connection, in addition to hiding the logo.
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Submitted by matks on Mon, 2008-06-30 04:32.

It is so far. Nobody will get the message from this ad.

Submitted by simon.gross on Mon, 2008-06-30 19:26.

Wow! 100% boring!

Submitted by Hardy on Fri, 2008-07-04 06:55.

Well, I'm happy to say I got it from the first! :)

Maybe because there was a lot of talk of Aida in local press a few years back, thare was some grand scenography, all in the open, bla, bla...

It took me a few seconds to locate the logo but I think it is clever and works quite well considering all thing involved.

The only question is (obviously) how many people in the public would know what Aida is about?

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