Skoda: Aida

Skoda. Sponsor of the Aida and the whole Areniano Festival.

Advertising Agency: Cayenne Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Andrea Gasparotti
Copywriter: Giacomo Sebregondi

10 comments

esteb's picture
esteb
673 pencils

Don't get it

shrrr's picture
shrrr
69 pencils

me neither :|

Mezooo's picture
Mezooo
174 pencils

the skoda logo is hidden between the hieroglyphics... (for those who didn't get it)

really really bad ad!

doesn't put any value to the brand! hope it wasn't published...

sloppy4's picture
sloppy4
1494 pencils

simply unclever

edtv's picture
edtv
8 pencils

yeah, second column. But for me - SG1 :))))

shrrr's picture
shrrr
69 pencils

pfffffffff

kbahey's picture
kbahey

Perhaps the connection, is that Aida is an opera about an Ethiopian princess that was captured by the Egyptian and made into a slave. The opera was commission by the Khedive, ruler of Egypt in the last half of the 1800s.

Hence the Egyptian connection, in addition to hiding the logo.

matks's picture
matks
476 pencils

It is so far. Nobody will get the message from this ad.

simon.gross's picture
simon.gross
541 pencils

Wow! 100% boring!

Hardy's picture
Hardy
42 pencils

Well, I'm happy to say I got it from the first! :)

Maybe because there was a lot of talk of Aida in local press a few years back, thare was some grand scenography, all in the open, bla, bla...

It took me a few seconds to locate the logo but I think it is clever and works quite well considering all thing involved.

The only question is (obviously) how many people in the public would know what Aida is about?

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