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A real sports car, but cheaper

Agency: 
Published/Aired: 
September 2010
Description: 

Illustrator: Photographer: Bart Van Dijk

A real sports car, but cheaper.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Jakko Achterberg, Niels Westra
Art Director: Tibor Van Ginkel
Copywriter: Ard Brunnekreef
Image Manipulation: Bart Van Dijk Art
Buyer: Anita Hammer
Account Supervisor: Otto Van Der Harst
Advertiser's Supervisors: Peter Van Der Graaf, Tom Van Kuyk
Account Managers: Emilie Van Dijk, Anne-Britt Van Uchelen

Comments (23)

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Highest Rated

Guest's picture
Guest

Dnt see much effort in the campaign and even I doubt the usage of word "Cheaper" which can be replaced by "low-price"... at the same time the word cheaper seems to be apt to attract certain prospects... Now what is the fact?

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

That's a funny.

Olafski001's picture
Olafski001
Activity Score 1193

pretty much first idea
but not bad

picopalqlea's picture
picopalqlea
Activity Score 999

Nothing wrong with first thoughts. not all 1st ideas are bad. You must know that a lot times when you brainstorm for a while you might end up with the first thought.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Bang on, Pico! ;)

The Jobless Writer
Will Think for Salary

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Still it doesn't really look like a sportcar, but I sort of like it (hey, not too much!)

Guest's picture
Guest

I find the use of the word "cheaper" to be pretty unconvenient in this case. It doesn't only mean less pricy, but also low quality.

Guest's picture
Guest

i am not sure if it is necessary to talk about a cheap pin-up in the bodycopy

Guest's picture
Guest

I think this is great.

Guest's picture
Guest

Nice and simple.
Good job.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Liiiike.

This will sell more than the Toyota Rukus! ;)

Love the classic layout, too.

The Jobless Writer
Will Think for Salary

morse's picture
morse
Activity Score 17364

Cute idea!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Richard Finch's picture
Richard Finch
Activity Score 201

It doesn't feel like a first idea.
I likey.

whitewhite's picture
whitewhite
Activity Score 251

Really good

talkingisfree's picture
talkingisfree
Activity Score 2710

Ok, this is real smart, straight to the point. Like the idea, the only thing I must say is that the car + the model on the top of the car is just something we shouls avoid, it has been done to hell, is just a boring visual. Nothing to say about the idea that is perfect. But please, let's stop making ads with a model on the top of a car and its 10.000.000 variations. Good work however.

aido's picture
aido
Activity Score 49

Nice idea. Shoddy shadow

a-doh.com

Guest's picture
Guest

hahaha brillian!

Guest's picture
Guest

Could be award winning

Guest's picture
Guest

i bet it was a cheap ad too..lol

Guest's picture
Guest

I am not sure wether this is a real ad or just someone want to play.

The car picture and shadow looks great, which is powerful in cars ads, but the girl on the car does not really look related to it, pose, colors, light, color retention ... all make it not related to the car or the ad itself.

In addition I do not like the work cheaper, it means everything is cheap including the car itself, maybe in Netherlands it means diffirently, but in English no, it is not the proper word to use here, wondering how this is used here, on the other hand; it says clever, well, it is not in a clever situation.

I have been in this trade for more that 20 years, I'd avoid all of the above if I really want a good ad.

So I guess the conclusion is that this ad seems to be done by an amateur or just a starting fellow, I am amazed to see so many names and titles in the ad description,

velle's picture
velle
Activity Score 1550

haha, very cute execution. LOVE IT.

velle's picture
velle
Activity Score 1550

I don't know if this should be a point of contention, but if you're out looking for a good bargain/cheaper alternative, shouldn't you expect a little less from it than something you would have paid high-end for, if you could afford it? There's a whole spectrum here from high-end to midrange to low quality to absolute worst low quality. Perhaps we can be persuaded to see that when something that claims to work like the real thing, but cheaper, it means it performs as close to the real thing as possible (suspend reality for a while, and play with us - this is an ad) given that the parts ARE a little cheaper - that should be expected since we get what we pay for (usually).

Guest's picture
Guest

Even a starting idea should not be less than good, if this starting idea is less than good this means the whole sense of the ad would be less than good, car ads does not accept good, but only accept great ideas.

Guest's picture
Guest

Dnt see much effort in the campaign and even I doubt the usage of word "Cheaper" which can be replaced by "low-price"... at the same time the word cheaper seems to be apt to attract certain prospects... Now what is the fact?

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